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Utah State University Marketing and Communications Department records, 1914-2023

Overview of the Collection

Title
Utah State University Marketing and Communications Department records
Dates
1914-2023 (inclusive)
Quantity
17.25 linear feet, (23 boxes)
Collection Number
UUS_7.1/2
Summary
The Utah State University Marketing and Communications Department records includes marketing plans, promotional material, reports, newsletters, and correspondence.
Repository
Utah State University, Merrill-Cazier Library, Special Collections and Archives Division
Special Collections and Archives
Merrill-Cazier Library
Utah State University
Logan, UT
84322-3000
Telephone: 4357978248
Fax: 4357972880
scweb@usu.edu
Access Restrictions

No restrictions on use, except: not available through interlibrary loan.

Languages
English
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Content Description

The Utah State University Marketing and Communications Department records includes marketing plans, promotional material, reports, newsletters, and correspondence related to university marketing and information services. The collection also contains a series of VHS, CD, DVD, and other physical media produced or collected by the department. Access to some physical media may be impacted by the media format. Please contact the University Archivist for more information.

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Historical Note

Utah State University's Marketing and Communications department oversees digital strategy and analytics, public relations and marketing, as well as student marketing and communications. The departments likely originated during the early 1950's.

Utah State University's public relations and development strategies first began following the publication of the Report of a Survey of Utah State Agricultural College, also called the Kelly Report, in 1953. The report focused on the use of State funding and resulted in administrative reform at USU, leading to several new administrative roles, including the Director of Public Information and College Development. The Public Information and College Development program oversaw several university operations, publications, information services, the alumni associations, the development fund, and high school relations. This program is likely the precursor to both the Marketing and Communications department and University Advancement.

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Use of the Collection

Restrictions on Use

It is the responsibility of the researcher to obtain any necessary copyright clearances.

Permission to publish material from the Utah State University Marketing and Communications Department records must be obtained from the University Archivist and/or the Special Collections Department Head.

Preferred Citation

Initial Citation: Utah State University Marketing and Communications Department records USU_7.1/2. Special Collections and Archives. Utah State University Merrill-Cazier Library. Logan, Utah.

Following Citations:USU_7.1/2, USUSCA.

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Administrative Information

Arrangement

This collection is arranged into four series and several sub-series.

I. Physical Media

II. Research and Reports

III. Marketing plans and Promotional Materials

IV. Assorted Department Files

Acquisition Information

This collection was collected by Utah State University Archives.

Processing Note

Processed in October of 2019 and January 2026.

Related Materials

Utah State University information services press releases, UUS_7.1/2-1

Utah State University Outlook records, UUS_7.1/2:17

Utah State University university relations records, UUS_7.1/1

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Detailed Description of the Collection

Names and SubjectsReturn to Top

Subject Terms

  • Colleges and Universities

Finding aid/Register created by Sara Skindelien
2025

CC Attribution
This work is licensed under a Creative Commons Attribution 4.0 International License.

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