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Bardsley and Haslacher records, circa 1947-1985

Overview of the Collection

Creator
Bardsley and Haslacher
Title
Bardsley and Haslacher records
Dates
circa 1947-1985 (inclusive)
Quantity
48 cubic feet, (48 record cartons)
Collection Number
Mss 1818
Summary
Bardsley and Haslacher was a public opinion research firm. This unprocessed collection of records includes reports and surveys, circa 1947-1985, conducted on behalf of businesses, political parties, candidates, and state agencies regarding advertising and public opinion on a variety of issues.
Repository
Oregon Historical Society Research Library
1200 SW Park Avenue
Portland, OR
97205
Telephone: 503-306-5240
Fax: 503-219-2040
libreference@ohs.org
Access Restrictions

Collection is open for research.

Languages
English
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Historical Note

Bardsley and Haslacher was a public opinion research firm. Though not known by that name until 1965, it had its roots in an earlier organization, Dan E. Clark II and Associates, which was established in Portland in 1947, on the third floor of 1320 SW Broadway. Dan E. Clark II, the original founder, joined into a partnership with J. Roy Bardsley and Robert Haslacher in 1958. Bardsley, Haslacher, and, until 1965, Clark, took politicians, businesses, and private individuals as clients. They researched the popular response to advertisements, initiatives, and public personalities. Some of their clients included U.S. National Bank, First Interstate Bank, the Blue Cross-Blue Shield Association, radio station KRDR of Eugene, and newspapers including the Oregonian, with which they shared a building. The company closed in 1985.

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Other Descriptive Information

Contains material previously designated Mss 1818-1 and Mss 1818-2.

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Other Descriptive Information

This collection is unprocessed. Contact library staff for assistance.

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Content Description

Records of Bardsley and Haslacher include reports and surveys, circa 1947-1985, conducted on behalf of businesses, political parties, candidates, and state agencies regarding advertising and public opinion on a variety of issues.

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Use of the Collection

Preferred Citation

Bardsley and Haslacher records, Mss 1818, Oregon Historical Society Research Library.

Restrictions on Use

The Oregon Historical Society owns the materials in the Research Library and makes available reproductions for research, publication, and other uses. The Society does not necessarily hold copyright to all materials in the collections. In some cases, permission for use may require seeking additional authorization from copyright owners.

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Administrative Information

Acquisition Information

Gifts of Bardsley and Haslacher, September 1986 and 1987.

Names and SubjectsReturn to Top

Subject Terms

  • Marketing research
  • Marketing research companies--Oregon--Portland
  • Public relations

Corporate Names

  • Bardsley and Haslacher

Geographical Names

  • Oregon--Politics and government--Public opinion

Form or Genre Terms

  • reports
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