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Main Street Video Co-op collection, 2015-2018

Overview of the Collection

Creator
Mainstreet Video Cooperative; Howard Hughes Videos
Title
Main Street Video Co-op collection
Dates
2015-2018 (inclusive)
Quantity
165.5 cubic feet
Collection Number
MG 493
Summary
Approximately 14,000 individual movie titles in DVD, Blu-ray, and VHS formats that were a part of the catalogue for the Main Street Video Co-op in Moscow, Idaho.
Repository
University of Idaho Library, Special Collections and Archives
Special Collections and Archives
University of Idaho Library
875 Perimeter Drive
MS 2350
Moscow, ID
83844-2350
Telephone: 2088850845
libspec@uidaho.edu
Access Restrictions

Collection is open for research.

Languages
English
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Historical Note

In 1977, the first compact yet still semi-affordable video home system, or VHS, became available to the general American public. Vast improvements in technology allowed people to use a video cassette recorder, or VCR, to record live TV to watch on their own time or purchase pre-recorded content such as feature films that people could watch in their own homes. To capitalize on the national trend, entrepreneur Howard Hughes of Moscow opened Howard Hughes Appliance, TV, and Video Store in 1978. He quickly learned in order to sell VCRs, the store needed to also stock pre-recorded VHS tapes to demonstrate how to use the machines. Once people bought the machines, Hughes then offered up the tapes for people to rent.

Hughes sold the business in 1996 to Don Frei and Kevin Peterson, who kept the rental aspect of Howard Hughes Appliances as it remained a lucrative part of the business and beloved store in town. In the late 1980s and early 1990s Howard Hughes Video partnered with the Associated Students of the University of Idaho (ASUI) to sponsor the low-cost movies played in the Borah Theatre on the U of I campus offered for the entertainment of students. Rental discount ads and articles about what movies the store offered frequently turned up in the Argonaut student newspaper.

When the new owners relocated the appliance store to a larger space in 2000, the video rental portion stayed at the current location on Washington Street downtown Moscow but kept the same name. Frei and Peterson eventually sold Howard Hughes Video to four Moscow residents and business owners in 2007, Gary Myers, Kelly Moore, Pat Engle and Deb Reynolds. They incorporated their business as Main Street Video, Inc, but also kept the business name as Howard Hughes Video. Shortly after purchasing the video store, they moved it to 520 S. Main Street, where it remained until its closure in 2020.

Facing economic troubles in 2015, the owners of Howard Hughes Video wanted to sell the business. In order to save the business, a group of Moscow residents came together to find a way to save the video rental store from closing. They ultimately decided to buy the store and turn it into a cooperative business, creating the Main Street Video Cooperative. Organized as a nonprofit, the Main Street Video Co-op operated with a Board of Directors and all customers had the opportunity to become members or "owners" for a fee of $200. Ownership was not compulsory to rent movies but did come with perks and other discounts, and fees and any donations collected helped the Co-op pay for the purchase of the business from the current owners. The Main Street Video Co-op officially took charge of the store on January 1st, 2018.

The economic hardships created by the COVID-19 pandemic did not spare the video rental store, and the Main Street Video Co-op made the difficult decision to close permanently in March of 2020. The dream of maintaining a diverse collection of films continued, however, and the entire film library was transferred to the Kenworthy Performing Arts Center, a historic theatre and community performing art venue located next door to the Co-op. The Kenworthy cherished the value of the collection and so planned to reach out to donate parts to other local non-profits and libraries that could benefit from the collection. To recoup costs however, the Kenworthy ultimately sold to the public a large portion of the collection, then donated the rest to the University of Idaho Library Special Collections and Archives.

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Content Description

This collection consists of approximately 14,000 individual movie titles in VHS, DVD, and Blu-ray formats that made up a part of the catalogue for the Main Street Video Co-op in Moscow, Idaho. Films were categorized by the genres established by the store including: Action, Adult Swim, Anime, Award Winners, British TV Shows, Comedy, Comic Books, Critics' Choice, Cult, Documentary, Drama, Dramedy, Family, Foreign, Horror, Martial Arts, Musicals/Performing Arts, Mystery/Suspense, Noir, Sci-Fi, Stand Up Comedy, TV Land, War, and Western. An "uncategorized" category was created for films that did not have a designation and did not fit within those established.

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Use of the Collection

Preferred Citation

Photographer, "Title," date. Collection name, object ID. University of Idaho Library Special Collections and Archives, Moscow, ID.

Author, Description or "Title" of item, date. Collection name, collection number, box, folder. University of Idaho Library Special Collections and Archives, Moscow, ID.

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Administrative Information

Arrangement

Materials are arranged by film genre.

Acquisition Information

Materials were donated by the Kenworthy Performing Arts Centre in September 2020 (MA 2020-27). A set of records from Main Street Video were donatated in 2023 which were also added to this collection (MA 2023-23).

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Detailed Description of the Collection

  • DVDs and VHS Tapes

    165 cubic feet
    • Description: Action
      682 items
      Container: Box 1-8
    • Description: [Adult Swim]
      69 items
      Container: Box 8-9
    • Description: Anime
      121 items
      Container: Box 9-10
    • Description: Award Winner
      69 items
      Container: Box 10-11
    • Description: British TV Shows
      171 items
      Container: Box 11-13
    • Description: Comedy
      1110 items
      Container: Box 13-27
    • Description: Comic Books
      144 items
      Container: Box 27-28
    • Description: Critics' Choice
      664 items
      Container: Box 28-36
    • Description: Cult Classics
      172 items
      Container: Box 36-37
    • Description: Documentary
      928 items

      Documentry sub-categories include LGBTQ+, Belief, Biography, Film, Food, Health, Environment, Geography, History, Exploration, Human Interest, Military, Music, Nature, Political, Sports, and Miscellaneous.

      Container: Box 37-49
    • Description: Drama
      1430 items
      Container: Box 49-68
    • Description: Dramedy
      660 items
      Container: Box 68-77
    • Description: Family
      362 items
      Container: Box 78-83
    • Description: Foregin
      596 items

      Foregin sub-categories include Farsi, Dutch, Albanian, Arabic, Hebrew, Bulgarian, Cantonese, Mandarin, Chinese, Dzongkha, Estonia, Russian, Georgian, Finnish, Flemish, French, German, Swiss, Greek, Hindi, Hungarian, , Czech, Icelandic, Indonesian, Italian, Japanese, Kazakh, Korean, Kurdish, Persian, Lao, Latin, Malayalam, Northern Sotho, Norwegian, Old Norse, Polish, Portuguese, Romanian, Serbian, Serbo-Croatian, Spanish, Swedish, Tagalog, Tamil, Thai, Turkish, Vietnamese, Zulu, Italian, Mongolian, Welsh, Ukranian, Yugoslavian, and Miscellaneous.

      Container: Box 83-89
    • Description: Horror
      564 items
      Container: Box 89-96
    • Description: Martial Arts
      117 items
      Container: Box 96-97
    • Description: Musical/Performing Arts
      66 items
      Container: Box 97-98
    • Description: Mystery/Suspense
      693 items
      Container: Box 98-107
    • Description: Noir
      21 items
      Container: Box 108
    • Description: Sci-Fi
      389 items

      Sci-Fi sub-categories include Targate Universe and Star Trek.

      Container: Box 108-111
    • Description: Stand Up Comedy
      81 items
      Container: Box 111-112
    • Description: TV Land
      4301 items
      Container: Box 112-150
    • Description: TV Land-Animated
      255 items
      Container: Box 150-152
    • Description: War
      65 items
      Container: Box 153
    • Description: Western
      66 items
      Container: Box 154
    • Description: Uncategorized - DVD
      2 items
      Container: Box 154
    • Description: Uncategorized - VHS
      268 items
      Container: Box 155-165
  • Records

    • Description: Formation of Cooperation
      Dates: 2016-2017
      Container: Box 166, Folder 1
    • Description: Purchase and Lease Agreements
      Dates: undated
      Container: Box 166, Folder 2
    • Description: Financial Information
      Dates: 2017-2018
      Container: Box 166, Folder 3
    • Description: Marketing
      Dates: 2016
      Container: Box 166, Folder 4
    • Description: Minutes
      Dates: 2015-2017
      Container: Box 166, Folder 5
    • Description: Correspondence
      Dates: 2017-2018
      Container: Box 166, Folder 6

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Subject Terms

Geographical Names