Löwen-Wandelung, circa 1950
Table of Contents
Overview of the Collection
- Creator
- Löwenbräu (Brewery)
- Title
- Löwen-Wandelung
- Dates
- circa 1950 (inclusive)19491951
- Quantity
- 0.1 Linear feet of shelf space, (1 Folder)
- Collection Number
- Cage 5153 (collection)
- Summary
- A 12 page German language comic book promotion for Löwenbräu beer, detailing the transformation of a visiting lion into their trademark.
- Repository
-
Washington State University Libraries' Manuscripts, Archives, and Special Collections (MASC)
Manuscripts, Archives, and Special Collections
Terrell Library Suite 12
Pullman, WA
99164-5610
Telephone: 509-335-6691
mascref@wsu.edu - Access Restrictions
-
This collection is open and available for research use.
- Languages
- English
Historical Note
Löwenbräu is a brewery in Munich; the name is German for lion's brew. While it came into popularity in the 1800s, some stories claim it has a history back to 1383, though 1524 appears to be more likely as an origin.
Content Description
The collection consists of a single illustrated comic book, approximately 4” x 5.5”, titled on the front cover as Löwen-Wandelung (lion transformation). It is 12 pages, 2 of which are blank, and is printed in black, orange, and blue inks. It was a promotion for Löwenbräu beer, and was created in Munich; the creating artist is listed only as KOS, an identifier used in other Löwenbräu advertisements of the day. The booklet tells the story of a lion who comes visiting Europe, like the beer, and decides to become their trademark.
Use of the Collection
Restrictions on Use
Copyright restrictions apply.
Preferred Citation
[Item description]
Löwen-Wandelung, circa 1950 (Cage 5153)
Manuscripts, Archives, and Special Collections, Washington State University Libraries, Pullman, WA.
Administrative Information
Custodial History
The comic was mailed in October of 1951 by Peggy Cahill, then in Munich attending Oktoberfest, to John Hunt, who was then in Chicago, IL, and who would later come to Pullman, WA, as a WSU professor.
Acquisition Information
The comic was donated to WSU MASC in 2022 by Richard Olds, who was tasked with disposing John Hunt’s estate.
Processing Note
The collection was processed in 2022 by University Archivist Mark O’English.
Names and SubjectsReturn to Top
Subject Terms
- Advertising -- Brewing industry -- Germany
- Comic books, strips, etc., in advertising -- Germany
Corporate Names
- Löwenbräu (Brewery) -- Records and correspondence
