Archives West Finding Aid
Table of Contents
UW Medicine Marketing records, approximately 1990-2007
Overview of the Collection
- Creator
- UW Medicine Marketing
- Title
- UW Medicine Marketing records
- Dates
- approximately 1990-2007 (inclusive)19902007
- Quantity
- 20.37 cubic feet (22 boxes)
- Collection Number
- UW Resource No. 06355
- Summary
- Records of the branding and marketing of UW Medicine, including its specialty and neighborhood clinics
- Repository
-
University of Washington Libraries, Special Collections
Special Collections
University of Washington Libraries
Box 352900
Seattle, WA
98195-2900
Telephone: 2065431929
Fax: 2065431931
speccoll@uw.edu - Access Restrictions
-
CLOSED until processed. May contain proprietary business information and HIPAA protected patient information.
Records stored offsite; advance notice required for use.
Viewing or listening to media materials may require production of use copies. Contact Special Collections for details.
- Additional Reference Guides
- Languages
- English
- Sponsor
- Funding for encoding this finding aid was partially provided through a grant awarded by the National Endowment for the Humanities.
Historical NoteReturn to Top
Also known as Health Sciences/UW Medicine News, Community Relations and Marketing (NCRM), UW Medicine Marketing promotes the physicians and services at University of Washington hospitals, neighborhood and specialty clinics throughout the region.
Content DescriptionReturn to Top
Project files, manuals, ephemera, and audio-visual materials in several formats. Project files include committee meeting minutes, budget information, plans and guidelines for creative design and presentation. These materials document the evolution of UW Medicine brands.
Use of the CollectionReturn to Top
Restrictions on Use
Public Records (Use unrestricted when access is granted).
Preferred Citation
[Title of item], [date of item if known], [box/folder number], UW Medicine Marketing records, University of Washington Libraries.
Administrative InformationReturn to Top
Arrangement
Arranged in 5 series:
- Marketing files and creative execution
- Marketing plans and samples
- Printed advertisements
- Audio-visual materials
- Ephemera
Preservation Note
Records stored offsite; advance notice required for use.
Viewing or listening to media materials may require production of use copies. Contact Special Collections for details.
Acquisition Information
UW Medicine Marketing, June 2008
Processing Note
Minimally processed.
Three-ring binders and hanging file folders were removed, but file divisions and labels were maintained when they existed.
Related Materials
The UW Medicine website has been regularly captured by the Internet Archive Wayback Machine since 2014. The snapshots can be viewed here: https://wayback.archive-it.org/4366/*/http://www.uwmedicine.org/
Detailed Description of the CollectionReturn to Top
Accession No. 08-005: UW Medicine Marketing records, circa 1990-2007Return to Top
Scope and Content: Project files, manuals, ephemera, and audio-visual materials in several formats. Project files include committee meeting minutes, budget information, plans and guidelines for creative design and presentation. These materials document the evolution of UW Medicine brands.
Restrictions on Access: CLOSED until processed. May contain proprietary business information and HIPAA protected patient information.
Records stored offsite; advance notice required for use.
Viewing or listening to media materials may require production of use copies. Contact Special Collections for details.
| Container(s) | Description | Dates | |
|---|---|---|---|
Marketing files and creative execution
Arrangement: Arranged as received.
Scope and Content: Correspondence, minutes, presentations, plans, reports, budget
information, brochures, advertisement tear sheets, clippings, and ephemera.
These materials relate to specific "service lines" such as the Regional Heart
Center, Radiology, Bariatrics, Academic Medical Center, etc.
General Notes: Because the files were not organized around particular service
lines or time periods, individual scope and content notes for each box below
provide some detail about what specific materials and service lines are
included.
|
1996-2007 | ||
| Box | Accession | ||
| 1-3 | 08-005 | Project files
Scope and Content: Meeting minutes, marketing plans and designs related to UWMC
sponsorship of Seattle Marathons and the Seattle Mariners, 2006-2007.
|
2005-2007 |
| 3 | 08-005 | Project files
Scope and Content: Academic Medical Center (UWAMC), Family Medical Center,
Northeast Medical Center, Obstetrics, Orthopedics and Sports Medicine,
Roosevelt clinics, "Smart babies" campaign.
|
1998-2004 |
| 4 | 08-005 | Project files
Scope and Content: Heart Walk, March of Dimes, Obstetrics, REI, Well U.
|
1998-2004 |
| 5 | 08-005 | Project files
Scope and Content: "Go Red" campaign, Heart Walk, March of Dimes, Obstetrics,
Orthopedics, Regional Heart Center (RHC).
|
2000-2004 |
| 6 | 08-005 | Project files Includes 2 videotapes (VHS)
Includes 2 DVDs
Scope and Content: "Go Red" campaign, Heart Walk, March of Dimes, Obstetrics,
Orthopedics, Otolaryngology, Pain Center, Regional Heart Center.
|
2001-2004 |
| 7 | 08-005 | Project files
Scope and Content: Academic Medical Center, E-Health, Eastside Specialty Center
(ESC), Harborview Medical Center, Husky program ads, Obstetrics, Regional Heart
Center.
|
2000-2007 |
| 8 | 08-005 | Project files
Scope and Content: Dental, Eastside Specialty Center, Husky program ads,
Otolaryngology, Roosevelt clinics, Sports Medicine Clinic, Surgery
Pavilion.
|
1996-2005 |
| 9 | 08-005 | Project files Includes 1 audio CD
Includes negatives
Scope and Content: Breast cancer "Songs for Life", general UWMC, HIPAA training,
Sports Medicine Clinic.
|
2000-2004 |
| 10 | 08-005 | Project files
Scope and Content: Annual reports, cosmetic surgery, Eastside Specialty Center,
Neuropathology, Otolaryngology, U-Card.
|
2001-2007 |
| 11 | 08-005 | Project files Includes CD-ROM
Includes videotape (VHS)
Scope and Content: Breast Cancer Specialty Center, cosmetic surgery, HIPAA
training, Radiology, Regional Heart Center / RHC Alderwood, surgery.
|
2003-2006 |
| 12 | 08-005 | Project files
Scope and Content: Eastside Specialty Center, Neighborhood clinics (Belltown),
Orthopedics, Otolaryngology, specialty services guide, UW Publication
Services.
|
2003-2007 |
| 22 | 08-005 | Project files
Scope and Content: Neurosurgery, Radiology, services lines project schedule
(2004), service lines expenditures (2004).
|
2004-2005 |
Marketing plans and samples
Scope and Content: These files include strategic marketing plans: manuals, guides,
and advertising agency proposals. Also inluded are advertisement tear sheets
and samples, organized alphabetically by service or clinic.
|
1990-2007 | ||
| Box | Accession | ||
| 13 | 08-005 | Marketing plans and guides; advertisement samples for
services and centers A-F
Scope and Content: Also includes a separate file for the Roosevelt clinics.
|
|
| 14 | 08-005 | Advertisement tear sheets and samples for services and
centers G-Z |
|
Printed advertisements
Scope and Content: These files include periodicals, news clippings and other
sources of printed ads for UWMC and its various services.
|
|||
| Box | Accession | ||
| 15 | 08-005 | Printed ads |
|
| 22 | 08-005 | Printed ads |
|
Audio-visual materials |
circa 1990-2003 | ||
| Box | Accession | ||
| 16-17 | 08-005 | Videotapes of UWTV segments and local news
footage
General Notes: List of tapes included in each box
|
2003-2005 |
| 18 | 08-005 | Cassette audio tapes, videotapes, CDs and
DVDs |
|
| 19-21 | 08-005 | Film reels for the "Humanity" promotion
General Notes: Box 21 houses only one film reel, at the bottom of the
box.
|
2003 |
Ephemera
Scope and Content: Includes t-shirts, banners, hats, and miscellaneous promotional
ephemera for UW Medicine's many services and projects, especially including the
Regional Heart Center and Seattle Marathons and Mariners sponsorship.
|
|||
| Box | Accession | ||
| 21 | 08-005 | Ephemera
General Notes: One film reel for the "Humanity" promotion is at the bottom of
this box
|
undated |
Names and SubjectsReturn to Top
Subject Terms
- University Archives/Faculty Papers (University of Washington)
Personal Names
- UW Medicine Marketing--Archives
Other Creators
-
Corporate Names
- University of Washington. University Archives
