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Vernell's Buttermints photograph and ephemera album, between 1953 and 1956
Overview of the Collection
- Creator
- Vernell's Buttermints, Inc
- Title
- Vernell's Buttermints photograph and ephemera album
- Dates
- between 1953 and 1956 (inclusive)19531956
- Quantity
- 1 album with photographs and ephemeral materials (1 box)
- Collection Number
- PH1498
- Summary
- Photographs and ephemeral materials showing factory production, packaging, and promotional materials for the Vernell's Buttermints products made in Seattle, Washington
- Repository
-
University of Washington Libraries, Special Collections
Special Collections
University of Washington Libraries
Box 352900
Seattle, WA
98195-2900
Telephone: 2065431929
Fax: 2065431931
speccoll@uw.edu - Access Restrictions
-
Entire collection can be viewed on the Libraries' Digital Collections website. Permission of Visual Materials curator is required to view originals. Contact Special Collections for more information.
- Languages
- English
Historical NoteReturn to Top
The Vernell's Fine Candies was founded in 1947 by Vern and Eleanor Fortin using a treasured family butter mint recipe. The company expanded to include both an office at 1825 Westlake Ave in Seattle, and another in Bellevue, Washington. A branch office opened later in Chicago, Illinois. The buttermints were sold in stores nation-wide, and, eventually, Vernell's became the largest butter mint manufacturer in the world. Vern Fortin and his father-in-law, Lloyd Mitchell, also founded Quality Food Centers (QFC) in 1955.
The United States Armed Forces tested the product for military use for six months, and determined that "Vernell's real ButterMints held up remarkably well for 6 months at 100' Fahrenheit." The four-color package of the famed buttermint candy was patterned after the K ration wrap of WWII. The packaging consisted of two sheets of cellophane, laminated with beeswax, which, combined with heat sealing, produced a moisture proof, temperature resistant package. In 1950, Vernells packaged their Butter Mints for the Camp Fire Girls, giving them a 3% royalty on the sales at wholesale price. Vernell's advertised in Life Magazine, as shown by the box stating "As Advertised in LIFE" found on many of their products and advertisements. They also advertised in The Saturday Evening Post and Good Housekeeping magazines, as well as in newpapers and on the radio.
Based on information in this collection, John M. Piper was the General Sales Manager of Vernell's Buttermints, Inc., and Park E. Westover was probably head of marketing. Other sources indicate that L.H. Fortin was the president of the company, P.E. Westover was a Vice President and the Secretary, and L.C. Mitchel was the Vice President and Treasurer.
In 1991, Vernell's Fine Candies confirmed their intention to sell a large part of the business to E. J. Brach Corporation. Brach Corporation was later sold to Farley's and Sathers Candy Company.
Content DescriptionReturn to Top
The album pages contain 34 photographs and 26 separate ephemeral materials, which feature information on factory production, packaging, ordering, and promotional materials for the Vernell's Butter Mints products made in Seattle and Bellevue, Washington. The album appears to have been a sales aid to providing information for potential retailers of the product. It could also have been a training tool for a new sales person. In addition to the photographs of the candy and the facilities, there are samples of internal memos, sales and demonstration tracking information, and customer pricing information. Additionally, there are samples of reminders for customers to place orders. All of this information compiled in one location would be an excellent sales-aid for a new employee as they learn the ropes of this exciting candy company in the 1950s.
Use of the CollectionReturn to Top
Alternative Forms Available
View the digital version of the collection
Restrictions on Use
Status of creator's copyrights is unknown; restrictions may exist on copying, quotation, or publication. Users are responsible for researching copyright status before use.
Administrative InformationReturn to Top
Detailed Description of the CollectionReturn to Top
Vernell's ButterMints Company AlbumReturn to Top
Container(s) | Description | Dates | |
---|---|---|---|
Page | item | ||
1 | 1a | between 1953 and 1956 | |
1 | 1b | between 1953 and 1956 | |
2 | 2a | between 1953 and 1956 | |
2 | 2b |
Photograph of a drawing of a package of
ButterMints
This item could possibly be an altered photograph rather than a
drawing.
|
between 1953 and 1956 |
3 | 3 | between 1953 and 1956 | |
4 | 4 | between 1953 and 1956 | |
5 | 5a-b |
Photograph of possibly Mr. Westover showing another
gentleman a Vernell's ButterMints add in the business office overlooking Lake
Union
Written below the two photographs on the page: "View from
private offices" "Plant located just across Westlake Ave From Lake Union".
|
between 1953 and 1956 |
6 | 6a-b | between 1953 and 1956 | |
7 | 7a | between 1953 and 1956 | |
7 | 7b | between 1953 and 1956 | |
8 | 8a |
Photograph of factory workers at the kettles and the
spinners
From accompanying material: Spinners and cutters. After candy
is cut it is blown by compressed air to belt cooler.
|
between 1953 and 1956 |
8 | 8b |
Photograph of factory workers feeding candy into
Handsell Batch Formers
From accompanying material: Spinners and cutters. After candy is
cut it is blown by compressed air to belt cooler.
|
between 1953 and 1956 |
9 | 9a |
Photograph of female factory workers in the packaging
department
Writing below the picture: "Pkg Dept Equipment increased 50%
since this photo."
|
between 1953 and 1956 |
9 | 9b | between 1953 and 1956 | |
10 | 10 |
Photograph of the air conditioned cooling room
highlighting a conveyor belt and racks with filled with loose candy
From accompanying material: Air conditioned cooling room. Thirty
inch neoprene belt, approximately thirteen hundred feet long.
|
between 1953 and 1956 |
11 | 11 |
Photograph of the stainless steel, steam jacketed
kettles on the cooking platform
From accompanying material: Cooking platform - there are six
stainless steel steam jacketed kettles.
|
between 1953 and 1956 |
12 | 12 | Blank page |
|
13 | 13 |
Photograph of machinery below the cooking
platform
From accompanying material: Below and behind cooking platform,
showing tracks for water cooled slabs with automatic hose reels.
|
between 1953 and 1956 |
14 | 14 |
Photograph of a female factory worker in the packaging
department working at a packaging machine
From accompanying material: Since this picture was taken, we
have added another Campbell Wrapping machine with switch track to use either
machine.
|
between 1953 and 1956 |
15 | 15 |
Photograph of a man working with pumps and
valves
From accompanying material: Corn syrup and liquid sugar storage
tanks showing pumps that deliver syrup and sugar to cooking kettles.
|
between 1953 and 1956 |
16 | 16 | Blank page |
|
17 | 17 | between 1953 and 1956 | |
18 | 18a |
Photograph of display box containing twelve packages of
Vernell's ButterMints, with one box showcased outside of the display
box
This item appears to be a smaller version of item 21.
|
between 1953 and 1956 |
18 | 18b | between 1953 and 1956 | |
19 | 19 |
Photograph of a package of Vernell's
ButterMints
This item appears to be a smaller version of item 20.
|
between 1953 and 1956 |
20 | 20 |
Photograph of a package of Vernell's
ButterMints
This item appears to be a larger version of item 19.
|
between 1953 and 1956 |
21 | 21 |
Photograph of display box containing twelve packages of
Vernell's ButterMints, with one bag of mints showcased outside of the display
box
This item appears to be a larger version of item 18a.
|
between 1953 and 1956 |
22 | 22 |
Photograph of a Northwest Freight Lines truck bearing a
Vernell's Buttermint Advertisement
Truck is parked in front of what is possibly Vernell's Seattle
factory under the Fresh ButterMints Vernell's Fine Candies building sign.
|
between 1953 and 1956 |
23 | 23 |
Portrait of Mr. Mitchell, Mr. Park E. Westover, and Mr.
Fortin
The Mr. Fortin pictured is probably Mr. Vern Fortin, the
co-founder and owner of Vernell's ButterMints, Inc. The Mr. Mitchell pictured
is probably father-in-law to Mr. Fortin as well as co-founder and owner. It is
probable that Mr. Westover was head of marketing.
|
between 1953 and 1956 |
24 | 24a-25b | between 1953 and 1956 | |
26 | 26a |
Vernell's ButterMints advertisement with a green and
yellow background with green and neon red writing and a gray ButterMints
package
The advertisement is seven inches wide and five and one half
inches long with a machine pressed pre-fold line at three and seven sixteenth
inches.
|
between 1953 and 1956 |
26 | 26b |
Vernell's ButterMints recipe folder with a white and
pink background, green and red writing, a ButterMints package, a young girl's
face and a mint leaf on front
The recipe folder is five inches wide and three and one half
inches high folded, but about twenty four and three quarters inches wide all
the way open. There are five recipes in the booklet (Butter Mint Ice Cream Pie,
Pineapple Mint Sauce, Golden Mint Reception Punch, Deluxe Hot Chocolate and
Choco-Mint Fluff Frosting) along with nine "Jiffy Hints" for quickly enhancing
recipes with ButterMints (Mint Chocolate Pudding, Cherry Mint Whipped Cream
Topping, Pink Peppermint Ice Cream, Chocolate Mint Fudge, Chocolate Mint Sauce,
Minted Whipped Cream, Minted Chocolate Pudding, Minted Sherbet, Minted
Fruit).
|
between 1953 and 1956 |
27 | 27 |
Cardboard Vernell's ButterMints advertisement with a
green and yellow background with green and neon red writing and a gray
ButterMints package
This cardboard advertisement is thirteen and three quarters
inches wide and six and three quarters inches long.
|
between 1953 and 1956 |
28 | 28a |
Vernell's ButterMints Christmas advertisement with a
green and red background, white, green and red writing, a Santa Claus, and a
green and white ButterMints package inside of a Christmas stocking
The advertisement is seven inches wide and five and one half
inches long with a machine pressed pre-fold line at three and one half inches
long.
|
between 1953 and 1956 |
28 | 28b |
Black and white Vernell's ButterMints advertising
campaign announcement shows association with Irwin Caplan
The announcement shows the new campaign slogan, four of Irwin
Caplan's Vernell's ButterMint cartoons, a photo of Caplan attached to a cartoon
body, and an explanation of why he was chosen for the campaign. Irwin Caplan,
known as "Cap", was a Seattle based cartoonist, who had a nationwide
readership. He was best known as the creator of The Saturday Evening Post
cartoon series, Famous Last Words, though he was published in many other
publications such as Esquire and Look. The advertisement is eight and three
eights inches wide and six and one half inches long.
|
1956 |
29 | 29a |
Vernell's ButterMints yellow trifold marketing pamphlet
directed at wholesalers
The pamphlet explains why wholesalers should sell the mints at
their establishments. The advertisement is sixteen and three quarters inches
wide and eight and one half inches long.
|
between 1953 and 1956 |
29 | 29b |
Vernell's ButterMints wholesalers white order
card
The order card is five and one half inches wide and three and
one quarter inches long.
|
between 1953 and 1956 |
30 | 30a |
Vernell's ButterMints advertisement with a yellow
background and black writing surrounding a ButterMints package
The advertisement emphasizes that Vernell's advertises not only
in LIFE, but also in The Saturday Evening Post and Good Housekeeping. The
advertisement is sixteen and three quarters inches wide and eight and inches
long.
|
between 1953 and 1956 |
30 | 30b |
Vernell's ButterMints advertisement emphasizing The
"Milshige Mint" Treat
The word Milshige is probably a
different spelling of the German and Yiddish word
milchige which means milky. The advertisement is sixteen and three
quarters inches wide and eight inches long.
|
between 1953 and 1956 |
31 | 31a |
Vernell's ButterMints advertisement with a yellow
background showing a young boy holding a knife and fork in front of his
plate
The advertisement is sixteen inches wide and seven inches
long.
|
between 1953 and 1956 |
31 | 31b |
Small stereotype (also known as cliche or stereoplate)
of Vernell's ButterMints surrounded by an address
The stereotype (also cliche or stereoplate) printing plate was
widely used in letterpress, newspaper, and other high-speed press runs.
Stereotypes are made by locking the type columns, illustration plates, and
advertising plates of a complete newspaper page in a form and molding a matrix,
or mat, of papier-mâché or similar material to it; the dried mat is used as a
mold to cast the stereotype from hot metal.
|
between 1953 and 1956 |
32 | 32 |
Advertisement with a yellow background and writing in
browns and reds introducing Vernell's Chocolate ButterMints
The advertisement is fifteen and three quarters inches wide and
six and three quarters inches long.
|
1956 |
33 | 33 |
Page three of a memo signed by General Sales Manager Jon
Piper
The memo extolls the merchandising, packaging, and freshness
coding of Vernell's ButterMints
|
between 1953 and 1956 |
34 | 34 | between 1953 and 1956 | |
35 | 35 |
A blank copy of a Demonstration Report printed on green
paper
The Demonstration Report is to be filled out by the sales
demonstrator. It reports on data relating to retail store, advertising, sales,
sample credits, salary, and personal data of the salesperson.
|
between 1953 and 1956 |
36 | 36 |
Two page Vernell's ButterMints company bulletin edited
by John Piper
The bulletin is directed at the sales force. It includes hints
and techniques for increasing sales as well congratulatory messages.
|
June 1956 |
37 | 37 | between 1953 and 1956 | |
38 | 38 | between 1953 and 1956 | |
39 | 39 | between 1953 and 1956 | |
40 | 40 | between 1953 and 1956 | |
41 | 41 | between 1953 and 1956 | |
42 | 42 | between 1953 and 1956 | |
43 | 43 |
Memo to all sales brokers from John Piper
The memo reminds brokers that pre-priced stock is available in
all warehouses and encourages the brokers to push this merchandise
|
June 27, 1956 |
44 | 44 |
Vernell's company letter from Park Westover announcing
chocolate ButterMints and promising samples
This letter to the company is probably directed primarily to the
sales force.
|
August 24, 1956 |
45 | 45 |
Memo from John M. Piper clarifying points of the new
chocolate ButterMints
Memo focuses on case price, advertising, suggested retail
pricing, and ordering tips.
|
between 1953 and 1956 |
46 | 46 | between 1953 and 1956 |
Names and SubjectsReturn to Top
Subject Terms
- Visual Materials Collections (University of Washington)