Vernell's Buttermints photograph and ephemera album, between 1953 and 1956

Overview of the Collection

Creator
Vernell's Buttermints, Inc
Title
Vernell's Buttermints photograph and ephemera album
Dates
between 1953 and 1956 (inclusive)
Quantity
1 album with photographs and ephemeral materials (1 box)
Collection Number
PH1498
Summary
Photographs and ephemeral materials showing factory production, packaging, and promotional materials for the Vernell's Buttermints products made in Seattle, Washington
Repository
University of Washington Libraries, Special Collections
Special Collections
University of Washington Libraries
Box 352900
Seattle, WA
98195-2900
Telephone: 2065431929
Fax: 2065431931
speccoll@uw.edu
Access Restrictions

Entire collection can be viewed on the Libraries' Digital Collections website. Permission of Visual Materials curator is required to view originals. Contact Special Collections for more information.

Request at UW

Languages
English

Historical NoteReturn to Top

The Vernell's Fine Candies was founded in 1947 by Vern and Eleanor Fortin using a treasured family butter mint recipe. The company expanded to include both an office at 1825 Westlake Ave in Seattle, and another in Bellevue, Washington. A branch office opened later in Chicago, Illinois. The buttermints were sold in stores nation-wide, and, eventually, Vernell's became the largest butter mint manufacturer in the world. Vern Fortin and his father-in-law, Lloyd Mitchell, also founded Quality Food Centers (QFC) in 1955.

The United States Armed Forces tested the product for military use for six months, and determined that "Vernell's real ButterMints held up remarkably well for 6 months at 100' Fahrenheit." The four-color package of the famed buttermint candy was patterned after the K ration wrap of WWII. The packaging consisted of two sheets of cellophane, laminated with beeswax, which, combined with heat sealing, produced a moisture proof, temperature resistant package. In 1950, Vernells packaged their Butter Mints for the Camp Fire Girls, giving them a 3% royalty on the sales at wholesale price. Vernell's advertised in Life Magazine, as shown by the box stating "As Advertised in LIFE" found on many of their products and advertisements. They also advertised in The Saturday Evening Post and Good Housekeeping magazines, as well as in newpapers and on the radio.

Based on information in this collection, John M. Piper was the General Sales Manager of Vernell's Buttermints, Inc., and Park E. Westover was probably head of marketing. Other sources indicate that L.H. Fortin was the president of the company, P.E. Westover was a Vice President and the Secretary, and L.C. Mitchel was the Vice President and Treasurer.

In 1991, Vernell's Fine Candies confirmed their intention to sell a large part of the business to E. J. Brach Corporation. Brach Corporation was later sold to Farley's and Sathers Candy Company.

Content DescriptionReturn to Top

The album pages contain 34 photographs and 26 separate ephemeral materials, which feature information on factory production, packaging, ordering, and promotional materials for the Vernell's Butter Mints products made in Seattle and Bellevue, Washington. The album appears to have been a sales aid to providing information for potential retailers of the product. It could also have been a training tool for a new sales person. In addition to the photographs of the candy and the facilities, there are samples of internal memos, sales and demonstration tracking information, and customer pricing information. Additionally, there are samples of reminders for customers to place orders. All of this information compiled in one location would be an excellent sales-aid for a new employee as they learn the ropes of this exciting candy company in the 1950s.

Use of the CollectionReturn to Top

Alternative Forms Available

View the digital version of the collection

Restrictions on Use

Status of creator's copyrights is unknown; restrictions may exist on copying, quotation, or publication. Users are responsible for researching copyright status before use.

Administrative InformationReturn to Top

Acquisition Information

Source: Fairlook Antiques, August 3, 2010.

Processing Note

Processed by Elizabeth Korsmo, 2017; Jean Hannah, 2018.

Detailed Description of the CollectionReturn to Top

 

Vernell's ButterMints Company AlbumReturn to Top

Container(s) Description Dates
Page item
1 1a between 1953 and 1956
1 1b between 1953 and 1956
2 2a between 1953 and 1956
2 2b
Photograph of a drawing of a package of ButterMints
This item could possibly be an altered photograph rather than a drawing.
between 1953 and 1956
3 3 between 1953 and 1956
4 4 between 1953 and 1956
5 5a-b
Photograph of possibly Mr. Westover showing another gentleman a Vernell's ButterMints add in the business office overlooking Lake Union
Written below the two photographs on the page: "View from private offices" "Plant located just across Westlake Ave From Lake Union".
between 1953 and 1956
6 6a-b between 1953 and 1956
7 7a between 1953 and 1956
7 7b between 1953 and 1956
8 8a
Photograph of factory workers at the kettles and the spinners
From accompanying material: Spinners and cutters. After candy is cut it is blown by compressed air to belt cooler.
between 1953 and 1956
8 8b
Photograph of factory workers feeding candy into Handsell Batch Formers
From accompanying material: Spinners and cutters. After candy is cut it is blown by compressed air to belt cooler.
between 1953 and 1956
9 9a
Photograph of female factory workers in the packaging department
Writing below the picture: "Pkg Dept Equipment increased 50% since this photo."
between 1953 and 1956
9 9b between 1953 and 1956
10 10
Photograph of the air conditioned cooling room highlighting a conveyor belt and racks with filled with loose candy
From accompanying material: Air conditioned cooling room. Thirty inch neoprene belt, approximately thirteen hundred feet long.
between 1953 and 1956
11 11
Photograph of the stainless steel, steam jacketed kettles on the cooking platform
From accompanying material: Cooking platform - there are six stainless steel steam jacketed kettles.
between 1953 and 1956
12 12
Blank page
13 13
Photograph of machinery below the cooking platform
From accompanying material: Below and behind cooking platform, showing tracks for water cooled slabs with automatic hose reels.
between 1953 and 1956
14 14
Photograph of a female factory worker in the packaging department working at a packaging machine
From accompanying material: Since this picture was taken, we have added another Campbell Wrapping machine with switch track to use either machine.
between 1953 and 1956
15 15
Photograph of a man working with pumps and valves
From accompanying material: Corn syrup and liquid sugar storage tanks showing pumps that deliver syrup and sugar to cooking kettles.
between 1953 and 1956
16 16
Blank page
17 17 between 1953 and 1956
18 18a between 1953 and 1956
18 18b between 1953 and 1956
19 19
Photograph of a package of Vernell's ButterMints
This item appears to be a smaller version of item 20.
between 1953 and 1956
20 20
Photograph of a package of Vernell's ButterMints
This item appears to be a larger version of item 19.
between 1953 and 1956
21 21 between 1953 and 1956
22 22
Photograph of a Northwest Freight Lines truck bearing a Vernell's Buttermint Advertisement
Truck is parked in front of what is possibly Vernell's Seattle factory under the Fresh ButterMints Vernell's Fine Candies building sign.
between 1953 and 1956
23 23
Portrait of Mr. Mitchell, Mr. Park E. Westover, and Mr. Fortin
The Mr. Fortin pictured is probably Mr. Vern Fortin, the co-founder and owner of Vernell's ButterMints, Inc. The Mr. Mitchell pictured is probably father-in-law to Mr. Fortin as well as co-founder and owner. It is probable that Mr. Westover was head of marketing.
between 1953 and 1956
24 24a-25b between 1953 and 1956
26 26a
Vernell's ButterMints advertisement with a green and yellow background with green and neon red writing and a gray ButterMints package
The advertisement is seven inches wide and five and one half inches long with a machine pressed pre-fold line at three and seven sixteenth inches.
between 1953 and 1956
26 26b
Vernell's ButterMints recipe folder with a white and pink background, green and red writing, a ButterMints package, a young girl's face and a mint leaf on front
The recipe folder is five inches wide and three and one half inches high folded, but about twenty four and three quarters inches wide all the way open. There are five recipes in the booklet (Butter Mint Ice Cream Pie, Pineapple Mint Sauce, Golden Mint Reception Punch, Deluxe Hot Chocolate and Choco-Mint Fluff Frosting) along with nine "Jiffy Hints" for quickly enhancing recipes with ButterMints (Mint Chocolate Pudding, Cherry Mint Whipped Cream Topping, Pink Peppermint Ice Cream, Chocolate Mint Fudge, Chocolate Mint Sauce, Minted Whipped Cream, Minted Chocolate Pudding, Minted Sherbet, Minted Fruit).
between 1953 and 1956
27 27
Cardboard Vernell's ButterMints advertisement with a green and yellow background with green and neon red writing and a gray ButterMints package
This cardboard advertisement is thirteen and three quarters inches wide and six and three quarters inches long.
between 1953 and 1956
28 28a
Vernell's ButterMints Christmas advertisement with a green and red background, white, green and red writing, a Santa Claus, and a green and white ButterMints package inside of a Christmas stocking
The advertisement is seven inches wide and five and one half inches long with a machine pressed pre-fold line at three and one half inches long.
between 1953 and 1956
28 28b
Black and white Vernell's ButterMints advertising campaign announcement shows association with Irwin Caplan
The announcement shows the new campaign slogan, four of Irwin Caplan's Vernell's ButterMint cartoons, a photo of Caplan attached to a cartoon body, and an explanation of why he was chosen for the campaign. Irwin Caplan, known as "Cap", was a Seattle based cartoonist, who had a nationwide readership. He was best known as the creator of The Saturday Evening Post cartoon series, Famous Last Words, though he was published in many other publications such as Esquire and Look. The advertisement is eight and three eights inches wide and six and one half inches long.
1956
29 29a
Vernell's ButterMints yellow trifold marketing pamphlet directed at wholesalers
The pamphlet explains why wholesalers should sell the mints at their establishments. The advertisement is sixteen and three quarters inches wide and eight and one half inches long.
between 1953 and 1956
29 29b
Vernell's ButterMints wholesalers white order card
The order card is five and one half inches wide and three and one quarter inches long.
between 1953 and 1956
30 30a
Vernell's ButterMints advertisement with a yellow background and black writing surrounding a ButterMints package
The advertisement emphasizes that Vernell's advertises not only in LIFE, but also in The Saturday Evening Post and Good Housekeeping. The advertisement is sixteen and three quarters inches wide and eight and inches long.
between 1953 and 1956
30 30b
Vernell's ButterMints advertisement emphasizing The "Milshige Mint" Treat
The word Milshige is probably a different spelling of the German and Yiddish word milchige which means milky. The advertisement is sixteen and three quarters inches wide and eight inches long.
between 1953 and 1956
31 31a between 1953 and 1956
31 31b
Small stereotype (also known as cliche or stereoplate) of Vernell's ButterMints surrounded by an address
The stereotype (also cliche or stereoplate) printing plate was widely used in letterpress, newspaper, and other high-speed press runs. Stereotypes are made by locking the type columns, illustration plates, and advertising plates of a complete newspaper page in a form and molding a matrix, or mat, of papier-mâché or similar material to it; the dried mat is used as a mold to cast the stereotype from hot metal.
between 1953 and 1956
32 32
Advertisement with a yellow background and writing in browns and reds introducing Vernell's Chocolate ButterMints
The advertisement is fifteen and three quarters inches wide and six and three quarters inches long.
1956
33 33
Page three of a memo signed by General Sales Manager Jon Piper
The memo extolls the merchandising, packaging, and freshness coding of Vernell's ButterMints
between 1953 and 1956
34 34 between 1953 and 1956
35 35
A blank copy of a Demonstration Report printed on green paper
The Demonstration Report is to be filled out by the sales demonstrator. It reports on data relating to retail store, advertising, sales, sample credits, salary, and personal data of the salesperson.
between 1953 and 1956
36 36
Two page Vernell's ButterMints company bulletin edited by John Piper
The bulletin is directed at the sales force. It includes hints and techniques for increasing sales as well congratulatory messages.
June 1956
37 37 between 1953 and 1956
38 38 between 1953 and 1956
39 39 between 1953 and 1956
40 40 between 1953 and 1956
41 41 between 1953 and 1956
42 42 between 1953 and 1956
43 43
Memo to all sales brokers from John Piper
The memo reminds brokers that pre-priced stock is available in all warehouses and encourages the brokers to push this merchandise
June 27, 1956
44 44
Vernell's company letter from Park Westover announcing chocolate ButterMints and promising samples
This letter to the company is probably directed primarily to the sales force.
August 24, 1956
45 45
Memo from John M. Piper clarifying points of the new chocolate ButterMints
Memo focuses on case price, advertising, suggested retail pricing, and ordering tips.
between 1953 and 1956
46 46 between 1953 and 1956

Names and SubjectsReturn to Top

Subject Terms

  • Visual Materials Collections (University of Washington)