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Photographs of Kellogg's Advertisement Display Windows, circa 1914
Overview of the Collection
- Creator
- Kellogg Company
- Title
- Photographs of Kellogg's Advertisement Display Windows
- Dates
- circa 1914 (inclusive)19141914
- Quantity
- 8 photographic prints (1 folder) ; 3.5 x 5 in.
- Collection Number
- PH1382
- Summary
- Photographs of 1910s Kellogg's advertising displays
- Repository
-
University of Washington Libraries, Special Collections
Special Collections
University of Washington Libraries
Box 352900
Seattle, WA
98195-2900
Telephone: 2065431929
Fax: 2065431931
speccoll@uw.edu - Access Restrictions
-
Access to original photographs is restricted. The entire collection can be viewed on the Libraries Digital Collections website.
- Languages
- English
Biographical NoteReturn to Top
Will Keith Kellogg opened the Battle Creek Toasted Corn Flake Company in 1906 in Battle Creek, Michigan focusing on breakfast flake cereal that he and his brother, John had invented. In 1906 the Kelloggs company spend $90,000 on advertising and advertising campaigns including the first use of color in a mass distributed magazine ad. In 1907 the company created its first advertising character, a woman holding corn, known as the "Sweetheart of Corn." This character could be seen in their advertising campaigns on boxes and in shop display windows. In 1909 the name of the company was changed to Kellogg Toasted Corn Flake Company with each box including Will Keith's signature, the now famous Kellogg's logo. The Kellogg's Toasted Wheat Biscuit was introduced in 1912. In 1914 the company expanded, increased its advertising and updated its packaging to appeal to consumers. The company also pioneered the use of wax paper to preserve freshness of its products in 1914.
Content DescriptionReturn to Top
The collection contains eight photographs of 1910s Kellogg's advertising displays in the windows of several stores. Three of the stores are located in Portland, Oregon; one store is identified as J. Woolach & Son Grocers.
Use of the CollectionReturn to Top
Alternative Forms Available
View the digital version of the collection
Restrictions on Use
Restrictions may exist on reproduction, quotation, or publication. Contact Special Collections, University of Washington Libraries for details.
Administrative InformationReturn to Top
Detailed Description of the CollectionReturn to Top
Container(s) | Description | Dates | |
---|---|---|---|
Folder | item | ||
1 | 1-2 | Kellogg's window display, J. Woolach & Son Grocers, Portland, Oregon | circa 1910 |
1 | 3-4 | Kellogg's window display | circa 1910 |
1 | 5-6 | Kellogg's window display, Portland, Oregon | circa June 1914 |
1 | 7 | Kellogg's advertising displays in a grocery store | circa June 1914 |
1 | 8 | Kellogg's window display, The Pasco | circa 1915 |
Names and SubjectsReturn to Top
Subject Terms
- Show windows--Photographs
- Visual Materials Collections (University of Washington)
Corporate Names
- Kellogg Company