Institutional Advancement was first established as Information and Publications in 1968, three years after the college was founded. The department was primarily responsible for publishing the college catalog, class schedule, and program fliers; media relations; and promotion of local funding elections.
Larry Romine had helped Bert Dotson, the first assistant to president, with information and publications for the first three years of the college before the department was established. He was appointed as the first director of Information and Publications in 1968.
In the mid-1970s, responsibility for the coordination of local funding elections was transferred to Information and Publications, and the department changed its name to College/Community Relations in 1975. In addition, the department was given responsibility for Printings and Graphics, Grants, and Development Fund in the 1980s. The name was again changed to Public Relations/Foundation in 1984 and finally to Institutional Advancement in 1986. In 2000 the department was placed under the President's Office and was renamed Marketing and Public Relations.
The first director of the department, Larry Romine, served from 1968 until his retirement in 1992. Diane Dann, publications coordinator in the late 1970s, then publications manager and associate director in 1984, became Larry Romine's successor and served as director from 1992-2002.
Larry Romine was director of Institutional Advancement from 1968 to 1992.
Romine received his B.A from Midland University in Nebraska and his M.A in journalism from the University of Oregon. He worked as a reporter for The Eugene Register-Guard where he was a strong advocate for community colleges. He joined the staff of Lane Community College as a journalism instructor in 1966 and became the first director of Institutional Advancement in 1968. Until his retirement in 1992, he worked primarily in public relations, media relations, marketing, elections, and presidential communications.
Romine is the author of Lane Community College: The Parnell Years.
He served on the Lane Board of Education from 1997-2001 representing Zone 1 in the western part of the college district. He was later appointed to the Board from Zone 5 in 2002 and served until his resignation in 2007.
Diane Dann was director of Institutional Advancement from 1992 to 2002. Previously she was publications manager from 1979-1984 and associate director from 1984-1996.
Dann recieved her B.A. from the Medill School of Journalism at Northwestern University in 1967 and her M.A. in journalism from the University of Oregon in 1982. Before coming to Lane, she held positions in communications and public relations at the City of Chicago, Washington University in St. Louis, and the University of California at Los Angeles.
This Institutional Advancement Records contain documents created while Diane Dann was director, 1992-2002. The collection contains records that document the administrative, marketing, and public relations activities of the department.
The administrative records from the desk of Diane Dann, director, include files on the college's history and administration; the history of marketing at LCC, the Marketing Council, marketing plans, marketing and community perception surveys, and advertising; the history of the department and its policies; and the history and development of the college logo, graphic standards, and the web site including the records of the Home Page Steering Committee and the Web Site Steering Committe.
Records from Public Relations include the planning and publication of "Lane Community College: The Parnell Years" by Larry Romine, former director of Institutional Advancement; records relating to the 1995 Bond Project; and news clippings, speeches, and press releases about former college president, Jerry Moskus.
Marketing and promotional records include promotional samples, Marketing Council records, marketing plans, and photographs of college personnel, departments, and classes used for marketing and publicity purposes.
The collection inlcudes photographs, negatives, and slides depicting college staff and students, marketing activities, college events, and classroom activities; video and audio recordings of local and national television and radio coverage of college and local events, television and radio advertisements, and promotional videos.
The collection is divided into eight series.
A. Administrative Records, 1971-2002
B. Committee and Project Records, 1988-2000
C. Publication Records, 1997-1998
D. Marketing and Promotional Records, 1971-2002
E. Public Relations and Media Records, 1990-2001
F. Photographs, Negatives and Slides, 1972-2001
G. Video and Audio Recordings, 1969-2003
H. Ephemera, 1994-1998
I. Grant Administration Records, 1988-1995
There are no access restrictions. The collection is open for research.
There are no use restrictions.
Institutional Advancement (Diane Dann) Records, 1969-2003. A-025. Lane Community College Archives, Eugene, Oregon.
For records pertaining to Institutional Advancement during the tenure
of Larry Romine, director 1968-1992, see:
Records were transferred from Institutional Advancement to the college Archives in 33 accessions between 1978 and 2004.
The records from 30 accessions were consolidated into one collection when they were processed by Revell Carr in 1999 and Elizabeth Uhlig in 2008. The records are described at the series level.
This collection is indexed under the following headings in the online catalog. Researchers desiring materials about related topics, persons, or places should search the catalog using these headings.
The following section contains descriptions of the materials in the collection.
This series contains the administrative records created by Diane Dann, director of Institutional Advancement, 1992-2002. The series contains records pertaining to the history of the college; the history of marketing, the Marketing Council, and marketing projects; community perception surveys and marketing research; the history of Institutional Advancement; advertising; projects to develop the college logo and graphic standards for the college's web site; and other administrative files.
Additional records about marketing may be found in Series D: Marketing and Promotional Records.
This series contains the records of projects and committees including the Logo Selection Process; Class Schedule Review; Home Page Steering Committee and Web Site Steering Committee; Strategic Planning; Wayfinding/Signage Committee; and Community College Alumni.
Additional records about the Web Planning and Web Site Steering Committee may be found in Series D: Marketing and Promotional Records.
This series contains the records documenting the publication of "Lane Community College: The Parnell Years" by Larry Romine, published in 1998. The book is about the founding of the college and the first three years under the presidency of Dale Parnell. This series contains Romine's notes, drafts and proofs, and electronic copies of the text and images.
This series contains records documenting the marketing and promotional activities of the college, including promotional samples; marketing plans, Marketing Council and Marketing Business meeting records; Web site planning and steering committee records; and Community Learning Centers brochures and clippings.
Related Records: Additional records about Marketing may be found in Series A: Administrative Records; Additional records about the Web Site Steering Committee may be found in Series B: Committee and Project Records; Additional photographs may be found in Series E: Photographs, Negatives and Slides; Related video cassette tape recordings may be found in Series F: Video Tapes; 30th anniversary promotional items may be found in Series H: Ephemera.
This series contains records documenting public relations and media activities including records about the bond construction project, 1995-1999; president Jerry Moskus' speeches, memos, and newsclippings; Woodie Awards for creativity in advertising, 1990, 1992; and Eugene Air Show press releases, news articles, and flyers, 1993-1995.
Photographs and information files on college staff have been interfiled with the College Personnel Photograph Collection. See the archivist for details.
This series contains photograph prints, negatives and slides including images of staff, students, and college events used in The Daily (staff newsletter); images used in marketing activities; images of staff and students participating in committee and council events, campus meetings and events, and classroom activities; images of college campuses and buildings; college exhibits at the Lane County Fair; Community Learning Centers; and other events and activities. The photographs are filed by date and department or activity depicted.
This series contains video and audio recordings including television and radio advertisements, promotional videos, news items and clips from local and national television stations, and recordings of college meetings and events.
This series contains ephemera from the college's 30th anniversary celebration and other college events including clocks, coffee mugs, pencils and pens, balloons, rulers, napkins, and buttons.
This series contains records from the grant administrator's desk including grand workshop records, grant workbooks and manuals, meeting records and correspondence of the Resource Development Group, and final reports and records for the Title III grants, 1988-1991.