University of Wyoming
The Macromarketing Society was an academic business society that facilitated and examined the varied interactions of markets, marketing, and society. They have held conferences around the world since 1976 and produced their quarterly publication, “Journal of Macromarketing” since 1981.
Collection contains correspondence and proceedings of the annual Macromarketing Society conferences from 1976-2011.
There are no access restrictions on the materials for research purposes, and the collection is open to the public.
The researcher assumes full responsibility for observing all copyright, property, and libel laws as they apply.
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Item Description, Box Number, Folder Number, Collection Name, Collection Number, American Heritage Center, University of Wyoming.
This material was received from the Macromarketing Society in May 2023.
The collection was processed by Jett Sunderland and Jamie J. Greene in December 2024 and updated by Brittany Heye in February 2026.
There are no known other archival collections created by the Macromarketing Society at the date of processing.