WEA_SPC9780064.xml Guide to the Coons, Shotwell, Clark and Associates Expo '74 Records 1970-1974 Coons, Shotwell, Clark and Associates Expo '74 Records Funding for encoding this finding aid was provided through a grant awarded by the National Endowment for the Humanities. Eastern Washington University, Archives & Special Collections 1978
816 F Street - 100 LIB Cheney,WA 99004 http://www.ewu.edu/Library/Services/Archives.xml archives@ewu.edu
Finding aid encoded by: Doris Munson and Carolyn Hansen 2012 Finding aid written in: English Finding aid based on DACS (Describing Archives: A Content Standard) 2016 Box and folder list added by Rose Krause; box and folder list originally encoded by ArchProetus in 2012. Eastern Washington University, Special Collections Library
816 F Street - 100 LIB Cheney, WA 99004 http://www.ewu.edu/Library/Services/Archives.xml archives@ewu.edu
SPC 978-0064 Coons, Shotwell, Clark and Associates Coons, Shotwell, Clark and Associates Expo'74 Records 1970-1974 18 linear feet Coons, Shotwell, Clark and Associates handled the publicity for Spokane Expo '74 both before and during the fair. This collection includes correspondence, pamphlets, photographs, audio and video recordings, and newspaper clippings concerning public relations projects undertaken by Coons, Shotwell, Clark and Associates for Expo '74. Collection materials are in: English

This collection consists of materials used for publicity for Spokane Expo '74. It includes correspondence, pamphlets, photographs, programs, maps, graphs, charts, brochures, audio and video recordings, and newspaper clippings.

Collection is open to the public.

Use of this collection is subject to the rules concerning access to archival and manuscript collections at Eastern Washington University. For more information, see: http://www.ewu.edu/Library/Services/Archives.xml

Copyright restrictions may apply. For more information or permission to publish, contact Eastern Washington University Libraries, Archives & Special Collections at (509) 359-2475, or archives@ewu.edu

Coons, Shotwell, Clark and Associates Expo '74 Records; SPC 978-0064; box number; folder number; Archives & Special Collections, Eastern Washington University.

Selections from the collection have been digitized and are available as part of the Coons, Shotwell, Clark and Associates Expo ’74 Photographs digital collection.

This collection was donated by Robert M. Coons.

 Advertising and Marketing Businesses and Corporations Spokane Coons, Shotwell, Clark and Associates Expo '74 (Spokane, Wash.)--Records and correspondence Advertising campaigns--Washington (State)--Spokane Exhibitions--Washington (State)--Spokane brochures clippings (information artifacts) correspondence maps pamphlets photographs 1 Table Of Organization 1/1 Expo Board of Directors 1/2 Table of Organization 2 Administration/Operations 1/3 Administration/Operations 1/4 J. Welles Henderson, Commissioner General 1/5 Expo '74 Board - Agenda & Minutes 1971 1/6 Expo '74 Board - Agenda & Minutes 1972 1/7 Expo '74 Board - Agenda & Minutes 1973 1/8 Community Affairs Committee 1/9 Public Relations - Community Affairs Committee 1/10 Volunteer Committees 1/11 Coordinating Committee 1/12 Employment Task Force Committee 1/13 Work Program December 1971-February 1972 1/14 Rules & Regulations 3 Expo '74 Status Report 1/15 Expo Checklist, August-December 1/16 Status/Service Reports 1973 1/17 Service Reports - SCSA (Showacre, Coons, Shotwell, Adams) to George Chambers 1/18 Status Reports 1972 4 Advertising/Sales Promotion 1/19 Advertising Sales & Promotion Fiscal Year 1972 1/20 Convention Bureau Newspaper Story/Coupon 1/21 Bureau of Advertising - Mac Morris 1/22 Creative Art Resources 1/23 Advertising & Sales Promotion Copy 1/24 Graphics & Story Booklet - Copy Revision 1/25 Float - Rose Festival, etc 1/26 Graphic Studies - Irwin Caplan 1/27 Hotel/Motel Magazines 1/28 Hotel/Motel Occupancy Survey 1/29 Advertising Sales & Promotional Photos 1/30 Request for Advertising, Miscellaneous Publications 1/31 Slide Presentation - Current 1/32 Slide Presentation - Preliminary Script 1/33 Slide Presentation 1/34 Slide Show No. 2 - Script 1/35 Supplies - Miscellaneous 1/36 Supplies - Printers 1/37 Tie-in Advertising - Contests 1/38 Tie-in Advertising - Road Maps 1/39 Tie-in Advertising Materials - Post Cards, Folders, Matches, etc. 1/40 Tie-in Ads - Requests for Information 1/41 Visual Criteria - Manual Graphics 1/42 Visual Arts Committee 5 Advance Ticket Sales 1/13 Joe Scholnick 1/44 Gene Wild, Jones, Bause & Co 6 Concessions/Exhibits 1/45 Current Participation List - Exhibit Sales 1/46 Lower Bank (Ralph Johnson) 1/47 Safeway 1/48 Kodak 1/49 Battele Northwest 1/50 American Society of Florists 1/51 U.S. (Federal) Pavilion 1/52 Exhibit & Display Builders 1/53 Exhibit Sales Kit 1/54 Concessions- General File 1/55 Concessions - Correspondence/Memos 1/56 Russian Pavilion 1/57 Exhibitors Fee Schedule 1/58 Letter to Heads of Industry/Business 1/59 Potential Exhibitor Prospect List 1/60 Exhibit Sales - Progress Reports 1/61 Promotional Advertising Support for Exhibit Sales 1/62 Pacific Northwest Indian Center 1/63 Biography - Louie Larson 1/64 Exhibitors - Jim Beam 1/65 Exhibit Sales - Correspondence & Memos 7 Expo '74 Correspondence 1/66 Jay Rocky Public Relations Inc. 1/67 Barry Anderson's Memos 1/68 Correspondence 1972 1/69 Chambers' Memos 8 Research Survey 1/70 Attendance Surveys 1/71 Gate Attendance Projection - Market Analysis 1/72 Critical Path - Cost Analysis - Marketing Analysis 1/73 Critical Path Analysis - Public Relations Critical Path 1/74 Target Market List 1/75 ERA (Economics Research Associates) Correspondence 9 Finance 2/1 Public Relations Budget - Current 2/2 Finance 1973 2/3 Advertising & Sales - Matching Promotional Funds 2/4 Public Relations Budgets -- Old 2/5 Finance 1972 2/6 Finance 1971 2/7 Public Relations Committee - Statistical Data, Research Cost, Analysis, Critical Path 2/8 Admissions Marketing Program 2/9 Debenture Bonds 2/10 Showacre, Coons, Shotwell, Adams Cost Estimates, Procedures, etc. 2/11 Request to Spokane County for Additional Funds June 1973 2/12 Statements, Billing Procedures 10 General Informat Ion 2/13 Yellow Page Advertisement 2/14 Florist Promotion 2/15 Stutter & Christmas Card Placard 2/16 Caplan Meeting 2/17 Printed Material - Gummed Mailing Label 2/18 Printed Material - News Kit Jacket 2/19 Dental Seminars 2/20 Hospitality Services - Info/Lodging 2/21 Revenue Bonds Circular 2/22 Legal Department Agreements/ Claude Potts 2/23 Access Designs 2/24 Non Royalty Licenses 2/25 Seattle Advertising Club 2/26 Ideas 2/27 Creative Meeting 7/27/1973 2/28 Governor's Conference 2/29 Blitzes 2/30 Fairs & Exposition Magazines 2/31 San Antonio HemisFair 1968 2/32 Seattle Center Material 2/33 Seattle World's Fair - Century 21 2/34 Osaka 1970 (World's Fair) 2/35 Mrs. Joseph Gandy - Speech 2/36 Pollution Exposition - Chicago 2/37 Mailing Lists - Tom Hogan & Associates 2/38 ASTA Convention 2/39 Advertising Club International Poster Contest 2/40 Chaplin of The Day Project 2/41 Bureau of International Expositions (BIE) 2/42 Envelope Stutters - Requests 2/43 FCC (Federal Communications Commission) -- Complaints Against KMM-TV 2/44 American Revolution Bicentennial 2/45 New York World's Fair 1964 2/46 Public Relations Work Program Thru February 1973 2/47 Groundbreaking 5/8/1972 2/48 Medallions 2/49 Symbol Design 2/50 Job Applications 2/51 Presidential Proclamation 2/52 Spokane River Basin Project 2/53 People Movers 2/54 Pollution Control & Ecological Publications List 2/55 SOS (Save Our Stations) 2/56 Spokane County Air Pollution Control Authority 2/57 Theme Sculpture - Doris Chase 2/58 Transpo '72 - Washington DC 2/59 Unimart - Seattle August 7, 1972-August 20, 1972 2/60 Seminar - World's Fair Consultants January 13, 1972-January 15, 1972 11 Washington State 2/61 Washington State Advertising Program - Don McKeehan 2/62 Department of Commerce 2/63 Washington State Travel Report 2/64 Northwest County Fairs 2/65 Washington State Historical Society 2/66 Washington State Promotional Plans 2/67 Washington State Pavilion Fund 2/68 Washington State Exposition Commission 12 Tourists & Conventions 2/69 Washington State Tie-in & Advance Promotion 2/70 Expo Association Travel Maps 2/71 Pacific Northwest Travel Association 2/72 Travel Services & Organizations 2/73 Seattle Tourist & Convention Bureau 2/74 Travel Industry - Gasoline Shortage 2/75 Washington State Tourist Council - Officers & Directors 1972-1973 2/76 Travel Industry Project - J. Johnson 2/77 Community Tie-in Events 13 Printed Material 2/78 Reproduction Sheets 2/79 Standardization of Graphics 2/80 Samples of Printed Materials - Info Kits, etc. 3/1 Samples of Printed Materials - Additional items 3/2 Tie-in Suggestions 3/3 Letterheads, Stationary 3/4 Air Line Folders 3/5 Expo '74 Posters 14 Guide Book/Program 3/6 Guide Book Agreement between Agency and Publisher 3/7 Guide Book Rough Copy 3/8 Bill Meredith Reports 3/9 Franich-Giessel-Tapper Guide Book 3/10 Franich-Giessel-Tupper Associates 3/11 Souvenir Program PUBLIC RELATIONS 3/12 Christmas Card 1972 3/13 Advisory Committee Minutes 3/14 Audio Visual Equipment and Supplies 3/15 Audio Visual Producers 3/16 Public Relations Department Report to Chambers 3/17 Calendar of Events 1973 3/18 Jane Johnson's Memos 3/19 Public Relations Handbook - Jane Johnson 3/20 Jane Johnson - Publicity Manager 3/21 Public Relations Associates Inc. 3/22 Public Relations Department Chart 3/23 Fact Sheets - Current 3/21 Fact Sheets - Old 3/25 Newsletters 1972 3/26 Newsletters - Ed Neltner 1973 3/27 News Releases 3/28 Housing Task Force 3/29 Language Bank 3/30 Literature Inventory 3/31 Music - Original Compositions 3/32 News Information Kit 3/33 News Information Kits 3/34 Outreach Program 3/35 PNNAEA (Pacific Northwest Newspaper Advertising Executives Association) Convention 10/20/1972 3/36 Presentations, Proposals 3/37 Proposals Only 3/38 Spokane Lilac Festival Association Proposal 3/39 Regional Fairs - Washington & Oregon 3/40 Public Relations Program - J. Rocky 3/41 Theme - Background - Platform 3/42 Tie-in Promotional Material 3/43 Expo Update Speech - Rotary Club 7/12/1973 3/44 Publicity 3/45 Expo Clippings - SCSA (Showacre, Coons, Shotwell, Adams) Use 3/46 Newspaper Clippings 3/47 Miscellaneous Publicity 3/48 Spokane Community Publications 3/49 Advance Sales & Promotion Publicity Plan 16 Seattle Expo '74 Committee 3/50 General File 3/51 Correspondence - Lang Simons 3/52 Members of Committee 17 Site Development & Construction 3/53 Expojet 3/54 Transportation Task Force 3/55 Interior Design Group - Brent Blake - On Site 3/56 Adkison Architects 18 Mass Media Campaign - General 4/1 Sustaining Television Campaign - Proposal to John Musgrave 4/2 Sustaining Newspaper Advertisements - Class II 4/3 Advanced Ticket Campaign - Final Budget Summary 4/4 Advanced Ticket Campaign - Radio 4/5 Sustaining Newspaper Advertisements - Class III 4/6 Sustaining Newspaper Advertisements - Class IV 4/7 Advanced Ticket Campaign - Additional Television 4/8 Advanced Ticket Campaign - Additional Television 4/9 Advanced Ticket Campaign - Additional Newspaper 4/10 March 15-April 15 Advance Ticket Campaign 19 Mass Media - Major Television Campaign 4/11 Major Television Campaign 4/12 Major Campaign - KHQ-TV 4/13 Major Campaign - KREM-TV 4/14 Major Campaign - KXLY-TV 4/15 Major Campaign - Missoula Television, Kalispell TV 4/16 Major Campaign - Great Falls Television 4/17 Major Campaign - Butte Television 4/18 Major Campaign - Billings Television 4/19 Major Campaign - Yakima Television 4/20 Major Campaign - Eugene Television 4/21 Major Campaign - Eureka Television 4/22 Major Campaign - Idaho Falls Television 4/23 Major Campaign - Boise Television 4/24 Major Campaign - Denver Television 4/25 Major Campaign - Twin Falls Television 4/26 Major Campaign - Medford-Klamath Television 4/27 Major Campaign - Chico-Redding Television 4/28 Major Campaign - Portland Television 4/29 Major Campaign - Los Angeles Television 4/30 Major Campaign - Edmonton Television 4/31 Major Campaign - Calgary Television 4/32 Major Campaign - British Columbia Television 4/33 Major Campaign - Sacramento Television 4/34 Major Campaign - Salt Lake City Television 4/35 Major Campaign - Seattle Television 4/36 Major Campaign - San Francisco Television 20 Mass Media - Major Radio Campaign 4/37 KUDY Radio 4/38 KREM Radio 4/39 KDNG Radio 4/40 KCFA Radio 4/41 KJRB Radio 4/42 KXLY Radio 4/43 KHQ AM & FM Radio 4/44 KEZE Radio 4/45 KGA Radio 4/46 KSPO Radio 4/47 KZUN Radio 4/48 Radio Schedules 4/49 Seattle Radio 4/50 KOL and KBIQ - Seattle Supplemental Radio 4/51 Portland Radio 4/52 San Francisco Radio 4/53 Billings Radio 4/54 Missoula Radio 4/55 Pendleton Radio 4/56 Tri-Cities Radio 4/57 Yakima Radio 4/58 Wenatchee Radio 4/59 British Columbia Radio 4/60 Trail-Cranbrook Radio Supplemental 4/61 Eugene Radio 4/62 Lewiston Radio 4/63 Boise Radio 4/64 Salem Radio 4/65 Butte Radio 4/66 Moscow Radio 4/67 Walla Walla Radio 4/68 Great Falls Radio 4/69 Calgary Radio 4/70 Cam Wilson's Ticket Deals 4/71 Radio Station List from George Chambers 21 Mass Media - Major Newspaper Campaign 4/72 Newspaper Insertion Orders -- No Representatives - 24 papers 4/73 Newspaper Insertion Orders -- Gil Wellington -- Portland 4/74 Newspaper Insertion Orders -- Mathews, Shannon & Cullen 4/75 Newspaper Insertion Orders -- Sawyer, Ferguson, Walker Co. 4/76 Newspaper Insertion Orders -- Inland Newspaper Representatives, Inc. 4/77 Newspaper Insertion Orders -- American Newspaper Representatives, Inc. 4/78 Newspaper Insertion Orders -- Western Dailies 4/79 Newspaper Insertion Orders -- Red Deep Advocate 4/80 Newspaper Insertion Orders -- Story & Kelly Smith Inc. 4/81 Newspaper Insertion Orders -- Million Market Newspapers 4/82 Newspaper Insertion Orders -- Branham-Maloney Reps 4/83 Newspaper Insertion Orders -- Southern Newspapers 4/84 Newspaper Insertion Orders -- Ward Griffith Reps 4/85 Newspaper insertion Orders -- CWO&O (Keith Thomson) 4/86 Major Campaugn -- Class II-IV Newspapers 4/87 Newspaper - Class I 4/88 Newspaper - Class II 4/89 Newspaper - Class III 4/90 Newspaper - Class IV 4/91 Major Campaign - Newspaper Pre-Print Hi Fi Advertisements 5/1 Newspaper Pre-Print Corporation Hi Fi Space Reser­vations 5/2 Washington & Oregon Newspaper Supplement 22 Mass Media - Magazine Campaign 5/3 Major Campaign - Magazines Explorer Magazine 5/5 Rotary Club Advertisement 23 Mans Media - Outdoor Campaign 5/6 Major Media Campaign - Outdoor 5/7 Outdoor - Class I 5/8 Outdoor - Class II 5/9 Outdoor - Class III 24 Mass Media Campaign - Miscellaneous 5/10 Travel Trade Campaign: 5/11 Miscellaneous Loose Items, Mostly Publications 5/12 Advance Ticket Sales Campaign Data 5/13 Affidavits for April, May, June - Larry Miller 25 Fall Media Campaign 5/14 Entertainment Advertising - Radio and Television 5/15 Canada Television - Fall 5/16 San Francisco Television - Fall 5/17 Seattle Television - Fall 5/18 Spokane Television - Fall 5/19 Montana Television - Fall 5/20 Washington (Except Seattle) Television - Fall 5/21 Portland Television - Fall 5/22 California (Except San Francisco) Television Fall 5/23 Salt Lake City Television - Fall 5/24 Oregon (Except Portland) Television - Fall 5/25 Final Support Phase - Major Media Campaign - Newspapers 5/26 Final Support Phase - Major Media Campaign - TV 5/27 Final Support Phase - Major Media Campaign - Print Media 5/28 Final Support Phase - Major Media Campaign - Proposal 5/29 Final Support Phase - Major Media Campaign - Radio 5/30 October Support Campaign -- Radio 5/31 October Support Campaign -- Budget Estimates 5/32 Entertainment Insertion Orders 26 Media Campaign Information 5/33 USSR - USA Basketball 5/34 Expo '74 Finished Copy 6/1 Graphics & Story Booklet 6/2 Washington State Pavilion Booklet 6/3 Expo '74 Guide Book 6/4 R/C Puzzle Expo Contest 6/5 Expo Revenue Bonds 6/6 Expo '74 Notes 6/7 Hi Fi - Miscellaneous Bids 6/8 Newspaper Pre-Print Corporation 6/9 Mass Media Campaign Lists - Newspaper, Outdoor, etc. 6/10 Print Estimates 6/11 Magazines - General 6/12 Radio 6/13 Collateral Material 6/14 Tie-in-Advertising 6/15 Entertainment 6/16 G. Chambers - Pending 6/17 Consideration of Other Media Expenditures -- Broadcast 6/18 Airline In-Flight Magazines 6/19 Consideration of Other Media Expenditures - Print 6/20 Supplemental Media Considerations - Miscellaneous 6/21 Sawyer-Ferguson-Walker - General Info & Correspondence 6/22 J. Musgrove - Pending 6/23 News Releases 6/24 State Visitor Information Center Report 6/25 Travel Industry Market Surveys 6/26 State Agency Cooperation 6/27 Expo Participation - State Replies 6/28 Loose Copies of Articles & Published Materials 7/1 Expo '74 Basics 7/2 Palmer G. Lewis 7/3 Background 7/4 Daily Logs June 1974 7/5 Daily Logs May 1974 7/6 Daily Logs April 1974 7/7 Daily Logs March 1974 7/8 Media Schedule - Current 7/9 CSA (Coons, Shotwell & Adams) - Expo Contract and VITT Signed Original 7/10 Expo '74 Budget Pull Through Balance of 1973-1974 Fiscal Year 7/11 Media & Production Proposal - Work Sheets 7/12 Expo '74 Current Checklist 27 Guidebook & Guidebook Adve2ltising 27.1 Copy Files 8/1 Aerospace Pavilion 8/2 Afro-American Pavilion 8/3 Agriculture Pavilion 8/4 Alberta 8/5 Amusements 8/6 Art Exhibits 8/7 Batelle Northwest 8/8 Bell System 8/9 Boeing 8/10 British Columbia 8/11 Canada 8/12 Christian Point of Inspiration 8/13 Church of Latter Day Saints 8/14 Concessionaires - General 8/15 Energy Pavilion 8/16 Entertainment 8/17 Environmental Systems Pavilion 8/18 Food Circus 8/19 Ford 8/20 General Electric 8/21 General Motors 8/22 Hong Kong 8/23 Hospitality Services 8/24 Idaho 8/25 Japan 8/26 Jim Beam 8/27 Kodak 8/28 Lifestyles Pavilion 8/29 Mexico 8/30 Montana 8/31 Oregon 8/32 Pacific Northwest Indian Center 8/33 Pavilion of States 8/34 Philippines 8/35 Ponte Vecchio Bazaar 8/36 Republic of China 8/37 Republic of Korea 8/38 Restaurants 8/39 Ripley's Believe It Or Not 8/40 Russia 8/41 Sermons From Science 8/42 Smithsonian 8/43 Spokane - Your Host City 8/44 United Airlines 8/45 United States 8/46 Washington 8/47 Washington Water Power 8/48 Whirlpool 8/49 Publisher's Copy - Typeset Ready 27.2 Guidebook - General 8/50 News Releases as of August 1973 8/51 Progress Reports 8/52 Guidebook - inter Office Memos 8/53 Guidebook - Job Orders 8/54 Official Lists 8/55 One Liners 8/56 Final Copy - Guidebook 8/57 Guidebook - Second Edition 8/58 Specifications, Office Memos 8/59 Sales Promotional Files for Guidebook 28 General Demographic Information 8/60 Material Sent Out 8/61 Newspaper Contracts Recap 8/62 Spokane Chronicle/Review Rates 8/63 Seattle Post-Intelligencer 8/64 TV Public Service Announcements - Olga Korbut (Station Lists) 8/65 TV and Radio Station Lists 8/66 The National Observer 8/67 Christian Science Monitor 8/68 Wall Street Journal 8/69 Oregon Newspaper Publishers Association 8/70 VITT Media Buying Service 8/71 Public Service Announcements 8/72 TV, Radio, and Newspaper Representatives 8/73 Merchandising Ideas 8/74 TV Guide Magazine 9/1 VITT Television Buy 9/2 VITT Blank Order Forms 9/3 VITT Radio Buy 9/4 Christmas Cards - Coons 9/5 CSA (Coons, Shotwell & Adams) Miscellaneous Correspondence 9/6 Newspaper Entertainment Ads - June 9/7 Expo Schedules - For Advertising 9/8 VITT Canadian Buy 9/9 Radio & TV Budget Recap 2/15/1974 9/10 Expo '74 Thank You Letters and Replies 9/11 Advertising and Sales Promotion - Washington State Association of Broadcasters 9/12 Washington Newspaper Publishers Association 9/13 Mass Media Campaign Final Copy 29 Magazine Demographics 9/14 Travel Agent 9/15-16 Better Homes Gardens 9/17 National Geographic Society 9/18 Expo '74 and National Geographic Magazine 9/19 Time Magazine 9/20 Airline Passenger Magazines 9/21 Nielson Los Angeles Study 9/22 Magazine-Reader Interaction 9/23 McCall's 9/24 Miscellaneous Magazines 9/25 New York Magazine 9/26 Business Week 9/27 Reader's Digest 9/28 TV Guide 10/1 Media Cost & Scheduling 10/2 World's Fair Market Area Map 10/3 Sunset Magazine - Folders, issues, books. 15 items 30 Newspaper, Radio, Tv & Outdoor Demographics & General Information 10/4 Travel Publications 10/5 Trade Publications 10/6 Newspaper Rate Cards 10/7 Newspaper Representatives - Correspondence 10/8 Advertising Copy 10/9 Stuffers 10/10 Travel Agents Tour Guides 10/11 Transportation 10/12 Film 10/13 Direct Mail 10/14 Cam Wilson Report - Simpson/Reilly 10/15 Media Representatives 10/16 National Media Group 10/17 Media Representatives-- Art Moore & Associates 31 Newspaper Demographics 10/18 National Observer 11/1 Christian Science Monitor 11/2 New York Times 11/3 Pre-print (Film Script) 11/4 Newspaper Insertion Orders 11/5 Weeklies 11/6 Media - Canada 11/7 Dailies 11/8 Wall Street Journal 11/9 Wall Street Journal Advertisement 11/10 San Jose and Milwaukee Sentinel 11/11 Spokane Marketability 32 Radio Demographics 11/12 Spokane Broadcasters Association Seattle Radio 11/13 Sales & Promotion Media -- Radio 33 Television Demographics 11/15 Seattle Television 11/16 Sales & Promotion -- Television 11/17 Teleprompter Cable TV 11/18 Television Research & Background 11/19 Spokane Television 11/20 Television Image Campaign 34 Outdoor Demographics 11/21 Sales & Promotion - Outdoor 11/22 Outdoor Media - Foster & Kleisen 11/23 Markham Outdoor 35 Radio/Television/Newspaper Ratings 36 Files - Robert M. Coons 11/24 City Guides 11/25 Travel Folders 11/26 Budget Review 11/27 Carbon Copy Memos from Neltner 11/28 Lists - Stations, personnel, etc. 11/29 Weekly Newspaper Supplement - Idaho, Washington, Oregon, Montana 11/30 Expo '74 Club 11/31 Advertising Statistics, Analysis & Recaps 11/32 General Correspondence 11/33 Advertising Age Story, Etc. 11/34 Project Recaps (Ed Neltner. - Seattle) 11/35 Dr. Volker Martin - International Exposition Service 12/1 Dental Seminar 12/2 Major Media Campaign Budget - Revised 2/18/1974 12/3 Newspaper Advertising Bureau 12/4 Mass Media Campaign II - Proposal 12/5 Expo Entertainment 12/6 Pre April 15 Advance Admission Campaign 12/7 Expo Attendance, Advertising Statistics, and Proposals 12/8 Media Proposal 12/9 Russian Television Proposal 12/10 Advance Ticket Outlet Listings 12/11 Summary of Planning Data 12/12 Proposal 12/13 Computer Print-out - Results of Expo '74 Issues 12/14 Newspaper Clippings - From Ed Neltner 12/15 Visual Criteria Manual 37 Expo Bond Issue Campaign 12/16 Negative Reactions 1971 12/17 Miscellaneous Campaign Activities 12/18 Bond Campaign - General 12/19 Precinct by Precinct Tally - Expo Bond Issue 8/31/1971 12/20 Public Relations Committee Budget 12/21 Newspaper Clippings - Mounted on Colored Paper 12/22 Newspaper Clippings - No Title 12/23 Public Relations Slide Presentations 12/24 Public Relations - Citizens For Expo 12/25 Board of Trustees 12/26 Expo Public Relations Committee Project Assignment -- Minutes 12/27 ABC Material 12/28 Envelope - "Return to Bob Coons" - Scripts & Newspaper Clippings 12/29 Results of Opinion Survey for Expo Bond Issue 12/30 Opinion Survey Public Relations Material 12/31 Scripts - Public Relations Drive for Expo Bond Issue 38 Guidebook - World Festival Of Entertainment 12/32 Paste-ups for World Festival of Entertainment Guidebook 12/33 Fact Sheets - For World Festival of Entertainment Guidebook 39 Publicity & Promotional Published Materials 13/1 Seattle World's Fair - 1962/Century '21 13/2 New York World's Fair 1964-1965 13/3 Montreal World's Fair 1967 13/4 HemisFair '68 - Houston 1968 13/5 8 × 10 B&W Offset Prints - Downtown Spokane, With Expo '74 Site Outlined in White 7 copies 13/6 8 × 10 Color Prints - Artist's Conception of Air View of Expo '74 50 copies 13/7 Expo '74 Posters 2 copies 13/8 Kodak/Expo '74 Map 1 item 13/9 Spokane Spokesman-Review/Chronicle Expo '74 Coasters 13/10 Expo '74 Bumper Sticker 1 item 13/11 Expo '74 Stickers - Brown, Oblong 112 copies 13/12 Expo '7L Stickers - White, Round 15 copies 13/13 Expo '74 Stickers - Brown, Round 14 copies 13/14 Washington Water Power/Expo '74 Stickers 4 copies 13/15 Ridpath Hotel/Expo '74 Placemat 13/16 Reader's Digest Reprint 5 copies 13/17 Sunset Magazine Travel Previews 21 copies 13/18 Spokane Spokesman-Review 1973 Progress Issue 9 copies 13/19 Logo Sheets - "Expo '74 World's Fair" 1 ream 13/20 Logo Sheets - "Expogram" 60 copies 13/21 Graphics Logo Sheets 18 copies 13/22 World Festival of Entertainment Program Covers 7 copies 14/1 Information Kit - In Box - "Q. Reynolds" 14/2 Information Kits 6 copies 14/3 General Regulations 3 copies 14/4 Official Souvenir Program 15 copies 14/5 Official Guidebook 10 copies 14/6 Western Highways Trailer Guide 8 copies 14/7 World Festival of Entertainment Guidebook - 1st Edition 9 copies 14/8 World Festival of Entertainment Guidebook -- 2nd Edition 1 copy 14/9 Spokane World's Fair Maps 40 copies 14/10 Official Site Maps 70 copies 14/11 Visual Criteria Manual 3 copies 14/12 Opening Day Programs 14 copies 14/13 Expo Thank You Notes 1 package, unopened 14/14 Bond Issue Brochures 26 copies 14/15 Spokane World Exposition Brochures 2 paste-ups, 3 brochures 14/16 Air West/Expo '74 Brochures 3 copies 14/17 Trailways/Expo '74 Brochures 7 copies 14/18 Environmental Symposia Brochures 8 copies 14/19 Expo '74 Brochures 55 copies 14/20 Safeco Insurance/Expo '74 Information Brochures 78 copies 14/21 Expo '74 Amateur Radio QSO Card 25 copies 14/22 Expo '74 Postcards - Washington State Pavilion 53 copies 14/23 Washington Water Power/Expo '74 Postcards - St. Joe River 10 copies 14/24 Washington Water Power/Expo '74 Postcards -- Harvest Time 7 copies 14/25 Washington Water Power/Expo '74 Postcards -- Palouse Falls 9 copies 14/26 Washington Water Power/Expo '74 Postcards - Mt. Spokane 10 copies 40 Audio Tapes 15/1 World's Fair Radio Commercial "Bonus Books" :60 Second BB-11 15/2 World's Fair Radio Commercial "Bonus Books" :60 Second BB-11 Copy 2 15/3 World's Fair '74 Advance Ticket Promotion

1) 02A - 60 Second, 7 1/2 Inches per Second

2) 02B - 60 Second, 7 1/2 Inches per Second

 15/4 World's Fair '74 Advance Ticket Promotion Copy 2 15/5 EXP 2-E, 2-F 15/6 EXP 2-E, 2-F Copy 2 15/7 No Title 15/8 No Title Copy 2 15/9 World's Fair '74 - EXP 111, EXP 222, EXP 333, EXP 444, EXP 555, and EXP 666. 7 1/2 Inches Per Second, Full Track, Mono Only 15/10 World's Fair '74. "C" Markets - Radio

Script # 88C - 60 Second, Script # 777C - 30 Second, Script # 666C - 10 Second. 7 1/2 Inches Per Second, Full Track, Mono Only. 11-30-1973

 15/11 World's Fair '74. "C" Markets - Radio Copy 2 15/12 World's Fair '74. "C" Markets - Radio Copy 3 15/13 Empty Box, Labeled: World's Fair '74. 5 Minute

Version With Vocal, 5 Minute Version, Instru­mental, 7 1/2 Inches Per Second, Full Track, Mono Only. 12-7-1973

 15/14 Cassette - State Vide Legislation '71 15/15 Cassette - Spokane Expo - 27 Minutes 15/16 Cassette - Expo '74 Revised 41 Video Tapes 15/17 Expo '74 World's Fair - "International" 15/18 Expo '74 World's Fair - "Entertainment" 42 Photographs 42.1 Negatives - Including Motion Picture Film And Slides 15/19 Public Service Announcement - Olga Korbut - 60 Second Spot 16 mm motion picture 15/20 Artist's Conception of Expo From the Air 2 black & white negatives 3 × 5 15/21 Artist's Conception of Expo From the Air color negative 1 negative 3 × 5 15/22 Artwork For Expo Advertising color negatives 3 × 5 15/23 35 mm color slides 2 × 2 mounts

Include Expo Construction, Advertising Artwork, Material for Expo Slide Shows. Approximately 1,000 Slides.

 42.2 Photographic Prints 15/24 Demolition of Union Station black & white contact (proof) prints 21 prints 3 × 5 15/25 Spokane Falls at Monroe Street black & white prints 5 prints 5 × 7 15/26 Air View of Spokane black & white prints 3 prints 8 × 10 15/27 Air View of Spokane, With Expo Site Outlined in White black & white prints 15 prints 8 × 10 15/28 Artist's Conception of Expo Site - 3 Different Views black & white prints total of 51 prints 8 × 10 15/29 Artist's Conception of the U.S. Pavilion black & white print 1 print 8 × 10 15/30 Great Northern Depot black & white print 1 copy 8 × 10 15/31 Mount Spokane black & white print 1 copy 8 × 10 15/32 Map of Pacific North­west black & white print 10 copies 8 × 10 15/33 Union Station Demolition black & white prints 3 prints 8 × 10 15/34 Artist's Conception of Expo '74 from the air color print 1 print 8 × 10 15/35 Downtown Spokane from the air color print - 1 print on mounting board 11 × 14 43 Publicity & Promotion Clipping File 16 Newspaper and Magazine Articles pertaining to Expo '74, and advertisements for Expo '74 1 cu. ft.

In some cases an entire issue of the paper or magazine.

 17 Newspaper and Magazine Articles pertaining to Expo '74, and advertisements for Expo '74 1 cu. ft.

In some cases an entire issue of the paper or magazine.

 18 Newspaper and Magazine Articles pertaining to Expo '74, and advertisements for Expo '74 1 cu. ft.

In some cases an entire issue of the paper or magazine.

 19 Newspaper and Magazine Articles pertaining to Expo '74, and advertisements for Expo '74 1 cu. ft.

In some cases an entire issue of the paper or magazine.