AHJ_ah07580 Inventory of the Hoyt Spelman Papers, 1966-1980 Spelman (Hoyt) Papers University of Wyoming. American Heritage Center.
American Heritage Center Dept. 3924, 1000 E. University Avenue University of Wyoming Laramie, WY 82071 Phone: 307.766.2574 Fax:307.766.5511 Email:ahcref@uwyo.edu URL:http://ahc.uwyo.edu/
2018

University of Wyoming

 Finding aid encoded by Leslie Waggener. 2018 Finding aid is in English Collection Summary Spelman, Hoyt Hoyt Spelman papers 1966-1980 07580 1.05 cubic ft. (7 boxes) University of Wyoming. American Heritage Center. English Papers of a longtime marketing and sales executive in the magazine publishing business. Biography of Hoyt Spelman

Hoyt “Pete” Spelman was a graduate of Kent School and Yale with postgraduate work at Harvard/Radcliffe and Oxford. He spent most of his working life in marketing and sales, largely in the magazine publishing business. For many years he was in charge of marketing for The New Yorker magazine. Subsequently he was Senior Vice-President and Project Director for the Marketing Corporation of America and Managing Director of The Moorgate Group, the American arm of a British financial marketing company. For several years he was an independent marketing consultant and in 1994 became a broker with Halstead, a real estate firm.

 Scope and Content

The collection contains correspondence (1969-1980), including memoranda to The New Yorker staff regarding advertising, with Phil Dougherty (advertising columnist of The New York Times) concerning a publicity campaign, with William Whitworth (columnist and associate editor of The New Yorker) regarding Whitworth’s ideas and columns for The New Yorker, and with prominent individuals, many regarding the acquisition of original cartoons that appeared in The New Yorker.

 Access Restrictions

There are no access restrictions on the materials for research purposes, and the collection is open to the public.

 Copyright Information

The researcher assumes full responsibility for observing all copyright, property, and libel laws as they apply.

 Related Materials

There are no known other archival collections created by Hoyt Spelman at the date of processing.

 Acquisition Information

This material was received from Hoyt Spelman in 1980, 1981, 1982, and 1985.

Preferred Citation

Item Description, Box Number, Folder Number, Collection Name, Collection Number, American Heritage Center, University of Wyoming.

 Access Terms Marketing executives -- United States. Marketing -- Periodicals. Advertising, Magazine -- United States. Political cartoons -- United States. The New Yorker. Arts, Humanities, and Social Sciences Journalism Business, Industry, Labor, and Commerce Advertising and Marketing Businesses and Corporations