NTDUG73 Guide to Leo Ames papers Ames (Leo) papers Finding aid prepared by Amy Thompson; updated by Kelley Moulton. University of Idaho Library, Special Collections and Archives 2021, 2024

libspec@uidaho.edu

This finding aid was produced using ArchivesSpace on 2024-04-11. Finding aid written in English. Finding aid based on DACS (Describing Archives: A Content Standard), 2nd Edition. University of Idaho Library, Special Collections and Archives Leo Ames papers Ames, Leo Edwin UG 73 9 linear feet 1967-1994 Correspondence, office files, working drawings and final designs of University of Idaho creative director and head of publications, Leo Ames. English . 1 2 4 6 7

Posters, booklets, original artwork and artifacts depicting logos designed by Leo Ames, many advertising campus events or highlighting the university logo at the time. Also includes his working files, correspondence, and drafts and original artwork regarding creation of university logos and how and where they are used in university branded or published material.

Born on 14 February 1933, Leo Edwin Ames grew up in Heyburn, Idaho, going on to attend the University of Idaho journalism program. Ames married fellow student Lela May Talbott in April 1954. In 1995, after over 30 years of service in communications and creative services, Ames retired from the University of Idaho as creative director and head of publications.

Leo Ames participated in local Moscow and Idaho politics. He was a member of the U of I Women's Caucus that was instrumental in the establishment of affirmative action at the University of Idaho as well as the development of the U of I Women's Center. Ames was also an accomplished artist, particularily enjoyoing plein air landscape painting. Ames passed away 17 May 2004.

The collection is made up of seven accessions, including materials recieved from Leo Ames in 1987 (UA 1987-14), 1993 (UA 1993-18), 1994 (UA 1994-09 and 1994-19) and 1995 (UA 1995-03). Materials transferred from University Communications in 1997 (UA 1997-13). Materials also recieved from Julia Ames (daughter of Leo Ames) in 2021 (UA 2021-30).

Collection is open for research.

Files were kept in the original order with original titles, the exception being for oversized materials housed together and for materials that were originally unfoldered or folders placed within folders which were separated and either placed in new folders or combined with like materials.

Collection has been minimally processed. Dates and folder titles may be updated in the future.

Additional materials were located in Special Collections offices and were labeled with "Leo Ames". Materials were added to this collection because of that note. These materials are "Martin Luther King Jr. articles" folder 237, "Robert F. Kennedy articles" folder 238, and "MLK Jr. oversized materials" folder 1.

"Leo Ames," obituary, Moscow-Pullman Daily News, 20 May 2004, dnews.com https://dnews.com/local/leo-ames-71-moscow-resident/article_a39d1d41-0d68-5f22-b898-0800426831c5.html

logos branding Visual and Verbal Communication Series 1: Office and Working Files undated Travel and Conferences undated 1 1 Telephone System undated 1 2 UI Tabloid Info undated 1 3 UI Tabloid Bids September 1990 1 4 UI Tabloids undated 1 5 1990 Summer Bulletin and Preview (Specs written 8/89) 1889-1990 1 6 Student Services Family Graphics undated 1 7 Calendar Pages undated 1 8 Centennial Stationery and Post Centennial 1989 1 9 Centennial Stationery Paper and Design Comments undated 1 10 Stationery and Cards (Post-Centennial) undated 1 11 Writing Style Guidelines undated 1 12 U. Register undated 1 13 PUEC Photo undated 1 14 Marketing Publications Schedules and Notes undated 1 15 Publication Review H. Hughett 29 December 1986 1 16 Publication Lists and Prices 1987 1 17 Photo Info, Photo Services Credits undated 1 18 Photography - Permission query undated 1 19 Al Wildey, Supervisor 1991 1 20 Photo Center, Director 1991 1 21 Cartoon Map, Engelhardt 1990 1 22 New Student Search Piece undated 1 23 Legislative Advocates, MG Public Affairs undated 1 24 M.L. King/Idaho Human Rights undated 1 25 Centennial undated 1 26 Summer Session undated 1 27 Corporate Identity Formats, letterhead and correspondence, Centennial 1988 1 28 Idaho Research Foundation Logo Art undated 1 29 Inauguration Program for President Elisabeth Ann Zinser 6 April 1990 1 30 Misc 1 undated 1 31 Harry Peterson Resume undated 1 32 Graphic Corporate Identity undated 1 33 University Publications Computer Specs and Order undated 1 34 President Zinser and Dirk Kempthorne undated 1 35 Budget undated 1 36 James A McClure Endowment - Brochure undated 1 37 Microchip (MRC) UI Negatives and Transparancies in magazine office file undated 1 38 Presidents Annual Report 1989, 1988 materials/photos, etc. Founders Day 29 January 1988 1988-1989 1 39 Inauguration undated 1 40 Inauguration Invitations, RSVP, etc. 1990 1 41 Richard Gibb, President Emeritus Program for Retirement undated 1 42 Inauguration Program (copy) - accummulations of copy to be included in printed program undated 1 43 Universtiy Honors Program 1985 sample and evaluation 1985 1 44 Christmas greetings undated 1 45 Alumni Printing/Design undated 1 46 1987 Facts 9/21/87 Del. (?) 21 September 1987-19 July 1989 1 47 Facts Brochure undated 1 48 Camperdown Elm Trees (computer art) undated 1 49 Lou Edwards Proposal Inserts, Leo Ames designs for printing undated 1 50 Desktop Publishing Notes undated 1 51 Homecoming '86 Logo Art 1986 1 52 UI Centennial Printing - anticipated schedules for design and printing 1986-1989 1 53 Business Card Questions - Moscow Police, Campus Substation undated 1 54 1988-1989 Business Cards 1988-1989 1 55 State Centennial Events July 1990 1 56 Correspondence Study Logo by Leo Ames undated 1 57 CASE Conference PNW Awards February 1987 1 58 Conference/Presentation Folders 1990 1 59 Corporate Identity 1988 1 60 Centennial: Pending and Possible undated 1 61 Idaho Union Logo undated 1 62 Publications Office - Job Descriptions undated 1 63 Annual Fund undated 1 64 Borah U.N. Symposium undated 1 65 Color - Chromlins and Progressive Proofs undated 1 66 Foundation Annual Report 1989 1 67 Foundation Annual Report 1988 1 68 Foundation Annual Report - Copy and photos 1987 1 69 University Foundation - Schedules and Notes undated 1 70 Founders Day - Campaign Appreciation Banquet 1990 1 71 University Foundation - publication samples undated 1 72 Boeing August 1989 1 73 Foundation Annual Report 1987 1 74 Idaho Water Resources Logo Sheets - by Alf Dunn in 1960s or 1970s, updated in 1994 by Beth Case in Printing and Design 1994 1 75 Correspondence Study: 1983 Logo by Leo Ames, Redesigned (Updated in 1994 by Printing and Design Staff Beth Case) 1983-1994 1 76 ICE (International Collegiate Enterprises) Correspondence undated 1 77 ICE License Directory undated 1 78 "GNUZ" from ICE, Inc. undated 1 79 International Collegiate Enterprises Logo Registration undated 2 80 UI Foundation Annual Report and Donor Roll. 1987 Copy 1987 2 81 Viewbook Notes 1992 2 82 Marketing Higher Ed Viewbook undated 2 83 Viewbook Final undated 2 84 1991 Mini-Viewbook 1991 2 85 1990 Viewbook 1990 2 86 1990 Mini Viewbook 1990 2 87 1989 Viewbook/Mini Viewbook 1989 2 88 89 (1990) Report 1989-1990 2 89 President's Annual Report 1990 (1989 year) 1989-1990 2 90 1990 Annual Report copy February 1990 2 91 1991 Annual Report January 1992 2 92 Presidential Report 1993 2 93 Presidential Report Financial Statement undated 2 94 1992 Presidential Annual Report 1992 2 95 Commencement 1989 2 96 Commencement 1989 2 97 1988 Commencement Program Copy and notes of 1989 issue 1988-1989 2 98 UI Academic Regalia undated 2 99 1987 and 1988 Commencement 1987-1988 2 100 1986 Commencement and notes on 1987 1986-1987 2 101 Copy for 1984 Commencement Program 1984 2 102 Commencement Programs 1982-1987 2 103 Catalogues Specs, Bids 1992-1993 2 104 1991 General Catalog Bids and Copy of Register 1991 2 105 1990 Catalogs 1989-1990 2 106 University of Idaho Bulletins undated 2 107 General Catalog 1987 (Nov. 1986 prep.) 1986-1987 2 108 1988-1989 Graduate Catalog 1988-1989 2 109 General Catalog 1989-90-91 1989-1991 2 110 Centennial Catalog Cover undated 2 111 Silver and Gold Day Originals undated 2 112 [Pmt] Art Ad Bldgs and Logos undated 2 113 90th Year Anniversary undated 2 114 Centennial Logo undated 2 115 Centennial Logo Originals 1985-1989 2 116 Notes and Correspondence 1970 2 117 Development - "Case for U of I" Artwork by Leo Ames undated 2 118 1980 Fall - Sandpoint Bonner Co. Fair Experience 1980 2 119 Foundation Annual Report 1977 2 120 Computer Info - Consumer Reports undated 2 121 ICE/UI Agreement, Vandal Booster/Weston Agreement undated 2 122 UI Register Photos Halftone Screens undated 2 123 Corporate Identity Folders undated 2 124 Vandals Logo Correspondence undated 2 125 Kibbie-ASUI Activity Center Graphics communications undated 2 126 Pencil Portrait - Dean Kurt Olsson Letters and Sciences October 1991 3 127 Boyd Martin Sketch 25 February 1991 3 128 Portrait Sketch: Jim Lyle, Sid Duncombe, Whitehead. By Leo Ames November 1994 3 129 Graue Sketch copies undated 3 130 Allan Shepard Sketches undated 3 131 Harry Peterson VP for University Relations and Development, art by Leo Ames undated 3 132 Artwork: Forest things to use as needed, pen and ink by Lorraine Ashland undated 3 133 Old Notes - meetings, Intr. Of Vandal Logo undated 3 134 MBO- Management by Objectives undated 3 135 CASE undated 3 136 Correspondence 1977 3 137 Calligraphy undated 3 138 Publications Board Adenda 3 February 1987 3 139 General Publications Costs in 1980s 1985-1986 3 140 HB#383 Response Competition 27 January 1986 3 141 Photo Services prices 1994 3 142 UI Foundation Top Donor Award undated 3 143 University Relations - Statements of History Directors undated 3 144 Affirmative Action Statement undated 3 145 UI Description undated 3 146 General Info undated 3 147 UI History undated 3 148 General Info 1968 3 149 Printing Costs undated 3 150 Bulletin # undated 3 151 Centennial undated 3 152 Presentation/Conference Folders undated 3 153 Lapel Name Tags undated 3 154 Travel - 1986 UCDA Conference, San Diego 20-25 September 1986 3 155 Alumni Calendar - established 5/88 May 1988 3 156 Boeing undated 3 157 Context Specs 1975-1977 3 158 Idaho the University Magazine - bids for 1991-92 Fiscal Year - 4 issues 16 September 1991 3 159 President's Annual Report 1987 1987 3 160 Viewbook 1988 3 161 John Grenzebach 1990 3 162 Samples undated 3 163 Estimates undated 3 164 Job Schedules and Descriptions undated 3 165 Idaho Register undated 3 166 September Negative Prices 1985 and Trade Customs undated 3 167 Color Separation Negative Suppliers undated 3 168 Syms York Co. Smaples from 5-color press undated 3 169 Chemistry undated 3 170 Misc. Price Estimate Notes - 1980s 1980s 3 171 Idaho Research Foundation Samples - Cover and Logo Art undated 3 172 Samples - APPA Conference, Designed by Leo Ames undated 3 173 Folder Materials and Viewbook Samples undated 3 174 Context undated 4 175 Annual Report Samples undated 4 176 Annual Report Samples undated 4 177 Building Dedication Programs - Swim Center, WHEB, Forestry undated 4 178 UI Publications Project Book 1973-1976 4 179 Corporate Identity Samples undated 4 180 Designs and Photography by Leo Ames undated 4 181 Centennial Logo - notes undated 4 182 Corporate Identity undated 4 183 Corporate Identity - Manuals, Samples undated 4 184 Logo Questions and Problems - letterheads, cards undated 4 185 1986 Logo Licensing 1986 4 186 1970s Position Description 1970s 4 187 Library Associates undated 4 188 Corporate Identity - History Etc. Graphics Consultant O. Kern Devin undated 4 189 Specifications from Devin undated 4 190 Devin, Kern undated 4 191 Graphics undated 4 192 Project Descriptions 1969-1972 4 193 Typsetting Agreement with ASUI Reprographics 1982 4 194 University of Idaho Press - Catalogue 1986 4 195 James Graham Cooper Book - University Press of Idaho 19 January 1981 4 196 U Press Notes - Through the Narrows undated 4 197 University Press - Prospects and Promises - Cooper Book undated 4 198 University Press - Utah Activities for Students and Teachers undated 4 199 U. Press of Idaho "Mammals of Idaho" Estimate 2 May 1980 4 200 U. Press of Idaho Butterflies of PNW 1980 4 201 U. Press of Idaho "Toward the Sundown Side" November 1979 4 202 Saxon House - U. Press of Idaho undated 4 203 U. Press of Idaho Mushrooms of Idaho and PNW 8 November 1979 4 204 Indians of Idaho - Reprint undated 4 205 Myths of Idaho Indians - IRF undated 4 206 Vandal Logo Designs undated 5 207 Corporate Identity Samples undated 5 208 Vandals Logo - clippings and press releases undated 5 209 Vandals Logo undated 5 210 Vandals Logo undated 5 211 Behrend's - Original Artwork, Vandals Logo undated 5 212 Vandals Logo - Original Artwork undated 5 213 Sports Logo undated 5 214 Vandals Logos undated 5 215 Athletics negatives/transparencies undated 6 216 Centennial Campaign photographs undated 6 217 Centennial-related Photos and samples undated 6 218 Photos of Speakers and Performers undated 6 219 Rick Semple Centennial Campaign Photos undated 6 220 1983 Piano Bash photos 1983 6 221 Negatives and Contact Prints 1983 6 222 Black and White File Negatives and Contact Sheets undated 6 223 Photoservices Photographs undated 6 224 Slides, negatives, contact sheets undated 6 225 Photos, transparencies undated 6 226 Contact Sheets #309-621 undated 6 227 Negatives #4-305 undated 6 228 Centennial Commission Meeting undated 6 229 Centennial Promotional Material undated 6 230 Publications Department Stamp undated 6 231 Mousepad undated 6 232 Slides (see separate boxes at end of box) undated 6 233 Centennial Embossing Plates and die-cuts undated 6 234 Floppy Discs/Diskettes undated 6 235 Vandals Logo light string undated 6 236 Martin Luther King Jr. articles 1986 6 237 Robert F. Kennedy articles 1986 6 238 Series 2: Oversized Materials undated Centennial designs 1 folder Logo and photo posters, original artwork, drafts, mockups, transparencies, schedule for planning and releasing designs and publications, stationery 1987-1989 7 posters 1 folder Poster topics include: Pound Lecture in the Humanities, photo posters of Administration building and campus birds-eye, Student Information Coordinator, summer session, centennial, Borah Symposium, Chemistry graduate programs 1989 and undated 8 1 posters 1 folder Poster topics include: "You're a good man, Charlie Brown" Theatre performance, study tour to Europe, Borah Symosium, AIAW intercollegiate swimming and diving championships, MFA candidates, physical education for women, Tournament of the Vandals (homecoming), The 5th Dimension in concert, Johnny Rivers in concert, "Dances I Dance" concert, domestic student exchange program, Karin Hurdstrom fund for the Performing Arts Center benefit concert, rural women: a visual interpretation, UI faculty string trio, opera workshop, history of the keyboard - Sandra Hahn, Mike Lundstrom photographs - UI Museum, Richard Hahn and Sandra Hahn - lecture and recital, Tri-Service charity ball, Verdi's La Traviata, Pound Lecture in the Humanities 1971-1981 and undated 8 2 printing mockups 1 folder annual report copy for financial section, administration, and Regents; printing mechanicals and layout mockups for UI Centennial Prospectus 1975-1989 8 3 Athletics Vandal logo 1 folder original artwork, drafts, mockups, transparencies, poster 1978-1990 8 4 posters 9 MLK Jr. oversized materials 1986 9