Ski Utah, Inc. was founded in 1978 as the marketing firm for the Utah Ski and Snowboard Association, a non-profit trade organization founded in 1975, with the aim of promoting Utah's ski and snowboard industry. The organizations represent the state's resorts, lodging, transportation, retail, restaurants and other ski or snowboard related services. Ski Utah works to create brand awareness for Utah's winter sports industry.
The Ski Utah audio-visual collection consists largely of promotional films, videos and compact discs designed to attract tourists to Utah on behalf of the ski and snowboard industry. The collection also includes a some news stories related to Utah's ski industry.
The materials are arranged by format type. 16mm films are followed by videocassettes and compact discs.
Audio-visual materials can be fragile and require specialized equipment to play back. For this reason, access to audio-visual materials is provided through digital copies, and it might take longer to provide access to items that are not yet digitized. Access to parts of this collection may be restricted under provisions of state or federal law, condition of the material, or by donor.
See also the Ski Utah photograph collection (P0913). Forms part of the Ski and Snow Sports Archives.
The film begins with shots of mountainsides, the sun rising and setting and snow falling on pine trees. After the title sequence, we see shots of skiers on the slopes. These are the characters that will dominate much of the film and they are identified as members of the local Ski Patrol. There is also footage of skiers paying for lift tickets, children competing in Junior Ski competitions, hot air balloons , youth ski school classes and dog-sled competitions.
The film then shifts to show the nightlife of the resorts. We see shots of people barbequing, eating in lodges and restaurants and waving at the camera. The next images are of the Salt Lake International Airport. The camera follows one particular skier with a Snowbird resort jacket on as he arrives in Salt Lake and takes a Taxi to his hotel. There are a few images of buildings in Salt Lake as well as a shot of the city skyline during daylight hours. In addition, we are given a glimpse of the entertainment that the city has to offer visitors. There is footage of people watching a basketball game (unidentified teams) as well as a Hockey game featuring the Salt Lake Golden Eagles). There is also a short montage of various alcoholic beverages available in the city as well as a short bit of footage of a ballet performance and a woman playing the violin in an orchestra. The film then shifts back to the skiers (members of Ski Patrol) and the nightlife afforded them. We see footage of an after dark drum circle followed by that of a country and western band. There are shots of people warming themselves in front of a fire and cooking meat on an outdoor grill. Finally, we see footage of a helicopter with the members of the Ski Patrol inside it take off for a mountain top not used by ordinary skiers. The helicopter lands and the skiers file out and proceed down the slope. After a montage highlighting their skiing prowess the film ends.
Utah Ski Resorts and Areas Seen in Film:
Alta, Beaver Mountain, Brian Head, Brighton, Deer Valley, Mt. Holly, Nordic Valley, Park City, Park West, Parley's Summit, Powder Mountain, Snow Basin, Snowbird, Solitude, Sundance.
Produced by the Utah Travel Council by Telescene, Inc. Salt lake City, Utah.
Director: Art Wilder
Cameramen: Bruce Aoki, Art Wilder
Production Coordinator: Virginia Timmons
Editor: Art Wilder
Narrator: Richard Ramos
Musical Score: Larry Bastian
Short version
Incomplete short version
Long version
United States version
Short version
KUTV News, Prime Time Access/Other
Rocky Mountain Motion Pictures
Various shots cleared for broadcast
PM Magazine Utah (KUTV)
Rocky Division copy
KUTV, PM Magazine
Ski music album
Multimedia "Ski-D-Rom" guide