Archives West Finding Aid
Table of Contents
Lyndon O. Brown papers , 1930-1957
Overview of the Collection
- Creator
- Brown, Lyndon O. (Lyndon Osmond)
- Title
- Lyndon O. Brown papers
- Dates
- 1930-1957 (inclusive)19301957
- Quantity
- 1.5 linear feet, (1 container) : 1 record storage box
- Collection Number
- Ax 476
- Summary
- Lyndon O. Brown (1902-1966) was a professor of marketing and advertising at Northwestern, and became a director, and later vice-president, of media and research for two different companies. The collection contains market and distribution research analyses, agency files, speeches, manuscript material, and biographical material, 1930-1957.
- Repository
-
University of Oregon Libraries, Special Collections and University Archives
UO Libraries--SCUA
1299 University of Oregon
Eugene OR
97403-1299
Telephone: 5413463068
spcarref@uoregon.edu - Access Restrictions
-
Collection is open to the public. Collection must be used in Special Collections and University Archives Reading Room. Collection or parts of collection may be stored offsite. Please contact Special Collections and University Archives in advance of your visit to allow for transportation time.
- Additional Reference Guides
-
See the Current Collection Guide for detailed description and requesting options.
- Languages
- English
- Sponsor
- Funding for production of this finding aid was provided through a grant awarded by the National Historical Publications and Records Commission (NHPRC).
Historical NoteReturn to Top
Lyndon O. Brown (1902-1966) was born in Fergus Falls, Minnesota, and educated at Northwestern University.
He was a professor of marketing and advertising at Northwestern.
He became director of media and research for Lord and Thomas, later Foote, Cone and Belding. In 1948 he became vice-president in charge of media and research for Dancer-Fitzgerald-Sample, Inc.
Content DescriptionReturn to Top
The collection contains market and distribution research analyses, agency files, speeches, manuscript material, and biographical material.
Series I contains market and distribution research analyses for specific clients while Series II contains general market and distribution research analyses.
Series III contains agency files from Brown's work for Dancer-Fitzgerald-Sample, Lord & Thomas, C. C. Winningham, Stewart-Brown & Associates and files include memoranda, newsletters, promotional materials, etc.
Series IV contains speeches by Brown about motivational research, marketing management and research, advertising effectiveness, among others.
Series V consists of writings including articles and essays about trademarks, consumers, market research and analysis, among others.
Series VI contains manuscript material for book length manuscripts and a dissertation. Topics include advertising media, marketing and distribution research, quantitative market analysis methods, and sales and market analysis methods.
Series VII contains biographical information and awards.
Administrative InformationReturn to Top
Detailed Description of the CollectionReturn to Top
| Description |
|---|
| Guide to the Lyndon O. Brown Papers |
Names and SubjectsReturn to Top
Subject Terms
- Advertising executives--United States
- Advertising--Research--United States
- Advertising--United States--History--20th century
- College teachers--Illinois--Evanston
- Marketing executives--United States
- Marketing research--United States
- Marketing--United States--History--20th century
- Research
Personal Names
- Brown, Lyndon O. (Lyndon Osmond)
Corporate Names
- C.C. Winningham (Firm)
- Dancer-Fitzgerald-Sample, Inc.
- Lord & Thomas
- Stewart-Brown & Associates
Form or Genre Terms
- Manuscripts for publication
