Coons, Shotwell, Clark and Associates Expo'74 Records

Coons, Shotwell, Clark and Associates Expo'74 Records, 1970-1974

Overview of the Collection

Creator: Coons, Shotwell, Clark and Associates
Title: Coons, Shotwell, Clark and Associates Expo'74 Records
Dates: 1970-1974 (inclusive)
19701974
Quantity: 18 linear feet
Collection Number: SPC 978-0064 (collection)
Summary: Coons, Shotwell, Clark and Associates handled the publicity for Spokane Expo '74 both before and during the fair. This collection includes correspondence, pamphlets, photographs, audio and video recordings, and newspaper clippings concerning public relations projects undertaken by Coons, Shotwell, Clark and Associates for Expo '74.
Repository: Eastern Washington University
Archives & Special Collections
Eastern Washington University Libraries
320 Media Lane - 100 LIB
Cheney, WA
99004-2453
Telephone: 5093592475
archives@ewu.edu
Access Restrictions: Collection is open to the public.
Languages: English
Sponsor: Funding for encoding this finding aid was provided through a grant awarded by the National Endowment for the Humanities.

Content DescriptionReturn to Top

This collection consists of materials used for publicity for Spokane Expo '74. It includes correspondence, pamphlets, photographs, programs, maps, graphs, charts, brochures, audio and video recordings, and newspaper clippings.

Use of the CollectionReturn to Top

Restrictions on Use

Use of this collection is subject to the rules concerning access to archival and manuscript collections at Eastern Washington University. For more information, see: http://www.ewu.edu/Library/Services/Archives.xml

Copyright restrictions may apply. For more information or permission to publish, contact Eastern Washington University Libraries, Archives & Special Collections at (509) 359-2475, or archives@ewu.edu

Preferred Citation

Coons, Shotwell, Clark and Associates Expo '74 Records; SPC 978-0064; box number; folder number; Archives & Special Collections, Eastern Washington University.

Alternative Forms Available

Selections from the collection have been digitized and are available as part of the Coons, Shotwell, Clark and Associates Expo ’74 Photographs digital collection.

Administrative InformationReturn to Top

Acquisition Information

This collection was donated by Robert M. Coons.

Detailed Description of the CollectionReturn to Top

1: Table Of OrganizationReturn to Top

Container(s)	Description
Box/Folder
1/1	Expo Board of Directors
1/2	Table of Organization

2: Administration/OperationsReturn to Top

Container(s)	Description	Dates
Box/Folder
1/3	Administration/Operations
1/4	J. Welles Henderson, Commissioner General
1/5	Expo '74 Board - Agenda & Minutes	1971
1/6	Expo '74 Board - Agenda & Minutes	1972
1/7	Expo '74 Board - Agenda & Minutes	1973
1/8	Community Affairs Committee
1/9	Public Relations - Community Affairs Committee
1/10	Volunteer Committees
1/11	Coordinating Committee
1/12	Employment Task Force Committee
1/13	Work Program	December 1971-February 1972
1/14	Rules & Regulations

3: Expo '74 Status ReportReturn to Top

Container(s)	Description	Dates
Box/Folder
1/15	Expo Checklist, August-December
1/16	Status/Service Reports	1973
1/17	Service Reports - SCSA (Showacre, Coons, Shotwell, Adams) to George Chambers
1/18	Status Reports	1972

4: Advertising/Sales PromotionReturn to Top

Container(s)	Description	Dates
Box/Folder
1/19	Advertising Sales & Promotion	Fiscal Year 1972
1/20	Convention Bureau Newspaper Story/Coupon
1/21	Bureau of Advertising - Mac Morris
1/22	Creative Art Resources
1/23	Advertising & Sales Promotion Copy
1/24	Graphics & Story Booklet - Copy Revision
1/25	Float - Rose Festival, etc
1/26	Graphic Studies - Irwin Caplan
1/27	Hotel/Motel Magazines
1/28	Hotel/Motel Occupancy Survey
1/29	Advertising Sales & Promotional Photos
1/30	Request for Advertising, Miscellaneous Publications
1/31	Slide Presentation - Current
1/32	Slide Presentation - Preliminary Script
1/33	Slide Presentation
1/34	Slide Show No. 2 - Script
1/35	Supplies - Miscellaneous
1/36	Supplies - Printers
1/37	Tie-in Advertising - Contests
1/38	Tie-in Advertising - Road Maps
1/39	Tie-in Advertising Materials - Post Cards, Folders, Matches, etc.
1/40	Tie-in Ads - Requests for Information
1/41	Visual Criteria - Manual Graphics
1/42	Visual Arts Committee

5: Advance Ticket SalesReturn to Top

Container(s)	Description
Box/Folder
1/13	Joe Scholnick
1/44	Gene Wild, Jones, Bause & Co

6: Concessions/ExhibitsReturn to Top

Container(s)	Description
Box/Folder
1/45	Current Participation List - Exhibit Sales
1/46	Lower Bank (Ralph Johnson)
1/47	Safeway
1/48	Kodak
1/49	Battele Northwest
1/50	American Society of Florists
1/51	U.S. (Federal) Pavilion
1/52	Exhibit & Display Builders
1/53	Exhibit Sales Kit
1/54	Concessions- General File
1/55	Concessions - Correspondence/Memos
1/56	Russian Pavilion
1/57	Exhibitors Fee Schedule
1/58	Letter to Heads of Industry/Business
1/59	Potential Exhibitor Prospect List
1/60	Exhibit Sales - Progress Reports
1/61	Promotional Advertising Support for Exhibit Sales
1/62	Pacific Northwest Indian Center
1/63	Biography - Louie Larson
1/64	Exhibitors - Jim Beam
1/65	Exhibit Sales - Correspondence & Memos

7: Expo '74 CorrespondenceReturn to Top

Container(s)	Description	Dates
Box/Folder
1/66	Jay Rocky Public Relations Inc.
1/67	Barry Anderson's Memos
1/68	Correspondence	1972
1/69	Chambers' Memos

8: Research SurveyReturn to Top

Container(s)	Description
Box/Folder
1/70	Attendance Surveys
1/71	Gate Attendance Projection - Market Analysis
1/72	Critical Path - Cost Analysis - Marketing Analysis
1/73	Critical Path Analysis - Public Relations Critical Path
1/74	Target Market List
1/75	ERA (Economics Research Associates) Correspondence

9: FinanceReturn to Top

Container(s)	Description	Dates
Box/Folder
2/1	Public Relations Budget - Current
2/2	Finance	1973
2/3	Advertising & Sales - Matching Promotional Funds
2/4	Public Relations Budgets -- Old
2/5	Finance	1972
2/6	Finance	1971
2/7	Public Relations Committee - Statistical Data, Research Cost, Analysis, Critical Path
2/8	Admissions Marketing Program
2/9	Debenture Bonds
2/10	Showacre, Coons, Shotwell, Adams Cost Estimates, Procedures, etc.
2/11	Request to Spokane County for Additional Funds	June 1973
2/12	Statements, Billing Procedures

10: General Informat IonReturn to Top

Container(s)	Description	Dates
Box/Folder
2/13	Yellow Page Advertisement
2/14	Florist Promotion
2/15	Stutter & Christmas Card Placard
2/16	Caplan Meeting
2/17	Printed Material - Gummed Mailing Label
2/18	Printed Material - News Kit Jacket
2/19	Dental Seminars
2/20	Hospitality Services - Info/Lodging
2/21	Revenue Bonds Circular
2/22	Legal Department Agreements/ Claude Potts
2/23	Access Designs
2/24	Non Royalty Licenses
2/25	Seattle Advertising Club
2/26	Ideas
2/27	Creative Meeting	7/27/1973
2/28	Governor's Conference
2/29	Blitzes
2/30	Fairs & Exposition Magazines
2/31	San Antonio HemisFair	1968
2/32	Seattle Center Material
2/33	Seattle World's Fair - Century 21
2/34	Osaka 1970 (World's Fair)
2/35	Mrs. Joseph Gandy - Speech
2/36	Pollution Exposition - Chicago
2/37	Mailing Lists - Tom Hogan & Associates
2/38	ASTA Convention
2/39	Advertising Club International Poster Contest
2/40	Chaplin of The Day Project
2/41	Bureau of International Expositions (BIE)
2/42	Envelope Stutters - Requests
2/43	FCC (Federal Communications Commission) -- Complaints Against KMM-TV
2/44	American Revolution Bicentennial
2/45	New York World's Fair	1964
2/46	Public Relations Work Program Thru February	1973
2/47	Groundbreaking	5/8/1972
2/48	Medallions
2/49	Symbol Design
2/50	Job Applications
2/51	Presidential Proclamation
2/52	Spokane River Basin Project
2/53	People Movers
2/54	Pollution Control & Ecological Publications List
2/55	SOS (Save Our Stations)
2/56	Spokane County Air Pollution Control Authority
2/57	Theme Sculpture - Doris Chase
2/58	Transpo '72 - Washington DC
2/59	Unimart - Seattle	August 7, 1972-August 20, 1972
2/60	Seminar - World's Fair Consultants	January 13, 1972-January 15, 1972

11: Washington StateReturn to Top

Container(s)	Description
Box/Folder
2/61	Washington State Advertising Program - Don McKeehan
2/62	Department of Commerce
2/63	Washington State Travel Report
2/64	Northwest County Fairs
2/65	Washington State Historical Society
2/66	Washington State Promotional Plans
2/67	Washington State Pavilion Fund
2/68	Washington State Exposition Commission

12: Tourists & ConventionsReturn to Top

Container(s)	Description	Dates
Box/Folder
2/69	Washington State Tie-in & Advance Promotion
2/70	Expo Association Travel Maps
2/71	Pacific Northwest Travel Association
2/72	Travel Services & Organizations
2/73	Seattle Tourist & Convention Bureau
2/74	Travel Industry - Gasoline Shortage
2/75	Washington State Tourist Council - Officers & Directors	1972-1973
2/76	Travel Industry Project - J. Johnson
2/77	Community Tie-in Events

13: Printed MaterialReturn to Top

Container(s)	Description
Box/Folder
2/78	Reproduction Sheets
2/79	Standardization of Graphics
2/80	Samples of Printed Materials - Info Kits, etc.
3/1	Samples of Printed Materials - Additional items
3/2	Tie-in Suggestions
3/3	Letterheads, Stationary
3/4	Air Line Folders
3/5	Expo '74 Posters

14: Guide Book/ProgramReturn to Top

Container(s)	Description	Dates
Box/Folder
3/6	Guide Book Agreement between Agency and Publisher
3/7	Guide Book Rough Copy
3/8	Bill Meredith Reports
3/9	Franich-Giessel-Tapper Guide Book
3/10	Franich-Giessel-Tupper Associates
3/11	Souvenir Program
	PUBLIC RELATIONS
Box/Folder
3/12	Christmas Card	1972
3/13	Advisory Committee Minutes
3/14	Audio Visual Equipment and Supplies
3/15	Audio Visual Producers
3/16	Public Relations Department Report to Chambers
3/17	Calendar of Events	1973
3/18	Jane Johnson's Memos
3/19	Public Relations Handbook - Jane Johnson
3/20	Jane Johnson - Publicity Manager
3/21	Public Relations Associates Inc.
3/22	Public Relations Department Chart
3/23	Fact Sheets - Current
3/21	Fact Sheets - Old
3/25	Newsletters	1972
3/26	Newsletters - Ed Neltner	1973
3/27	News Releases
3/28	Housing Task Force
3/29	Language Bank
3/30	Literature Inventory
3/31	Music - Original Compositions
3/32	News Information Kit
3/33	News Information Kits
3/34	Outreach Program
3/35	PNNAEA (Pacific Northwest Newspaper Advertising Executives Association) Convention	10/20/1972
3/36	Presentations, Proposals
3/37	Proposals Only
3/38	Spokane Lilac Festival Association Proposal
3/39	Regional Fairs - Washington & Oregon
3/40	Public Relations Program - J. Rocky
3/41	Theme - Background - Platform
3/42	Tie-in Promotional Material
3/43	Expo Update Speech - Rotary Club	7/12/1973
3/44	Publicity
3/45	Expo Clippings - SCSA (Showacre, Coons, Shotwell, Adams) Use
3/46	Newspaper Clippings
3/47	Miscellaneous Publicity
3/48	Spokane Community Publications
3/49	Advance Sales & Promotion Publicity Plan

16: Seattle Expo '74 CommitteeReturn to Top

Container(s)	Description
Box/Folder
3/50	General File
3/51	Correspondence - Lang Simons
3/52	Members of Committee

17: Site Development & ConstructionReturn to Top

Container(s)	Description
Box/Folder
3/53	Expojet
3/54	Transportation Task Force
3/55	Interior Design Group - Brent Blake - On Site
3/56	Adkison Architects

18: Mass Media Campaign - GeneralReturn to Top

Container(s)	Description
Box/Folder
4/1	Sustaining Television Campaign - Proposal to John Musgrave
4/2	Sustaining Newspaper Advertisements - Class II
4/3	Advanced Ticket Campaign - Final Budget Summary
4/4	Advanced Ticket Campaign - Radio
4/5	Sustaining Newspaper Advertisements - Class III
4/6	Sustaining Newspaper Advertisements - Class IV
4/7	Advanced Ticket Campaign - Additional Television
4/8	Advanced Ticket Campaign - Additional Television
4/9	Advanced Ticket Campaign - Additional Newspaper
4/10	March 15-April 15 Advance Ticket Campaign

19: Mass Media - Major Television CampaignReturn to Top

Container(s)	Description
Box/Folder
4/11	Major Television Campaign
4/12	Major Campaign - KHQ-TV
4/13	Major Campaign - KREM-TV
4/14	Major Campaign - KXLY-TV
4/15	Major Campaign - Missoula Television, Kalispell TV
4/16	Major Campaign - Great Falls Television
4/17	Major Campaign - Butte Television
4/18	Major Campaign - Billings Television
4/19	Major Campaign - Yakima Television
4/20	Major Campaign - Eugene Television
4/21	Major Campaign - Eureka Television
4/22	Major Campaign - Idaho Falls Television
4/23	Major Campaign - Boise Television
4/24	Major Campaign - Denver Television
4/25	Major Campaign - Twin Falls Television
4/26	Major Campaign - Medford-Klamath Television
4/27	Major Campaign - Chico-Redding Television
4/28	Major Campaign - Portland Television
4/29	Major Campaign - Los Angeles Television
4/30	Major Campaign - Edmonton Television
4/31	Major Campaign - Calgary Television
4/32	Major Campaign - British Columbia Television
4/33	Major Campaign - Sacramento Television
4/34	Major Campaign - Salt Lake City Television
4/35	Major Campaign - Seattle Television
4/36	Major Campaign - San Francisco Television

20: Mass Media - Major Radio CampaignReturn to Top

Container(s)	Description
Box/Folder
4/37	KUDY Radio
4/38	KREM Radio
4/39	KDNG Radio
4/40	KCFA Radio
4/41	KJRB Radio
4/42	KXLY Radio
4/43	KHQ AM & FM Radio
4/44	KEZE Radio
4/45	KGA Radio
4/46	KSPO Radio
4/47	KZUN Radio
4/48	Radio Schedules
4/49	Seattle Radio
4/50	KOL and KBIQ - Seattle Supplemental Radio
4/51	Portland Radio
4/52	San Francisco Radio
4/53	Billings Radio
4/54	Missoula Radio
4/55	Pendleton Radio
4/56	Tri-Cities Radio
4/57	Yakima Radio
4/58	Wenatchee Radio
4/59	British Columbia Radio
4/60	Trail-Cranbrook Radio Supplemental
4/61	Eugene Radio
4/62	Lewiston Radio
4/63	Boise Radio
4/64	Salem Radio
4/65	Butte Radio
4/66	Moscow Radio
4/67	Walla Walla Radio
4/68	Great Falls Radio
4/69	Calgary Radio
4/70	Cam Wilson's Ticket Deals
4/71	Radio Station List from George Chambers

21: Mass Media - Major Newspaper CampaignReturn to Top

Container(s)	Description
Box/Folder
4/72	Newspaper Insertion Orders -- No Representatives - 24 papers
4/73	Newspaper Insertion Orders -- Gil Wellington -- Portland
4/74	Newspaper Insertion Orders -- Mathews, Shannon & Cullen
4/75	Newspaper Insertion Orders -- Sawyer, Ferguson, Walker Co.
4/76	Newspaper Insertion Orders -- Inland Newspaper Representatives, Inc.
4/77	Newspaper Insertion Orders -- American Newspaper Representatives, Inc.
4/78	Newspaper Insertion Orders -- Western Dailies
4/79	Newspaper Insertion Orders -- Red Deep Advocate
4/80	Newspaper Insertion Orders -- Story & Kelly Smith Inc.
4/81	Newspaper Insertion Orders -- Million Market Newspapers
4/82	Newspaper Insertion Orders -- Branham-Maloney Reps
4/83	Newspaper Insertion Orders -- Southern Newspapers
4/84	Newspaper Insertion Orders -- Ward Griffith Reps
4/85	Newspaper insertion Orders -- CWO&O (Keith Thomson)
4/86	Major Campaugn -- Class II-IV Newspapers
4/87	Newspaper - Class I
4/88	Newspaper - Class II
4/89	Newspaper - Class III
4/90	Newspaper - Class IV
4/91	Major Campaign - Newspaper Pre-Print Hi Fi Advertisements
5/1	Newspaper Pre-Print Corporation Hi Fi Space Reservations
5/2	Washington & Oregon Newspaper Supplement

22: Mass Media - Magazine CampaignReturn to Top

Container(s)	Description
Box/Folder
5/3	Major Campaign - Magazines
	Explorer Magazine
Box/Folder
5/5	Rotary Club Advertisement

23: Mans Media - Outdoor CampaignReturn to Top

Container(s)	Description
Box/Folder
5/6	Major Media Campaign - Outdoor
5/7	Outdoor - Class I
5/8	Outdoor - Class II
5/9	Outdoor - Class III

24: Mass Media Campaign - MiscellaneousReturn to Top

Container(s)	Description
Box/Folder
5/10	Travel Trade Campaign:
5/11	Miscellaneous Loose Items, Mostly Publications
5/12	Advance Ticket Sales Campaign Data
5/13	Affidavits for April, May, June - Larry Miller

25: Fall Media CampaignReturn to Top

Container(s)	Description
Box/Folder
5/14	Entertainment Advertising - Radio and Television
5/15	Canada Television - Fall
5/16	San Francisco Television - Fall
5/17	Seattle Television - Fall
5/18	Spokane Television - Fall
5/19	Montana Television - Fall
5/20	Washington (Except Seattle) Television - Fall
5/21	Portland Television - Fall
5/22	California (Except San Francisco) Television Fall
5/23	Salt Lake City Television - Fall
5/24	Oregon (Except Portland) Television - Fall
5/25	Final Support Phase - Major Media Campaign - Newspapers
5/26	Final Support Phase - Major Media Campaign - TV
5/27	Final Support Phase - Major Media Campaign - Print Media
5/28	Final Support Phase - Major Media Campaign - Proposal
5/29	Final Support Phase - Major Media Campaign - Radio
5/30	October Support Campaign -- Radio
5/31	October Support Campaign -- Budget Estimates
5/32	Entertainment Insertion Orders

26: Media Campaign InformationReturn to Top

Container(s)	Description	Dates
Box/Folder
5/33	USSR - USA Basketball
5/34	Expo '74 Finished Copy
6/1	Graphics & Story Booklet
6/2	Washington State Pavilion Booklet
6/3	Expo '74 Guide Book
6/4	R/C Puzzle Expo Contest
6/5	Expo Revenue Bonds
6/6	Expo '74 Notes
6/7	Hi Fi - Miscellaneous Bids
6/8	Newspaper Pre-Print Corporation
6/9	Mass Media Campaign Lists - Newspaper, Outdoor, etc.
6/10	Print Estimates
6/11	Magazines - General
6/12	Radio
6/13	Collateral Material
6/14	Tie-in-Advertising
6/15	Entertainment
6/16	G. Chambers - Pending
6/17	Consideration of Other Media Expenditures -- Broadcast
6/18	Airline In-Flight Magazines
6/19	Consideration of Other Media Expenditures - Print
6/20	Supplemental Media Considerations - Miscellaneous
6/21	Sawyer-Ferguson-Walker - General Info & Correspondence
6/22	J. Musgrove - Pending
6/23	News Releases
6/24	State Visitor Information Center Report
6/25	Travel Industry Market Surveys
6/26	State Agency Cooperation
6/27	Expo Participation - State Replies
6/28	Loose Copies of Articles & Published Materials
7/1	Expo '74 Basics
7/2	Palmer G. Lewis
7/3	Background
7/4	Daily Logs	June 1974
7/5	Daily Logs	May 1974
7/6	Daily Logs	April 1974
7/7	Daily Logs	March 1974
7/8	Media Schedule - Current
7/9	CSA (Coons, Shotwell & Adams) - Expo Contract and VITT Signed Original
7/10	Expo '74 Budget Pull Through Balance of 1973-1974 Fiscal Year
7/11	Media & Production Proposal - Work Sheets
7/12	Expo '74 Current Checklist

27: Guidebook & Guidebook Adve2ltisingReturn to Top

Container(s)	Description
	27.1: Copy Files
Box/Folder
8/1	Aerospace Pavilion
8/2	Afro-American Pavilion
8/3	Agriculture Pavilion
8/4	Alberta
8/5	Amusements
8/6	Art Exhibits
8/7	Batelle Northwest
8/8	Bell System
8/9	Boeing
8/10	British Columbia
8/11	Canada
8/12	Christian Point of Inspiration
8/13	Church of Latter Day Saints
8/14	Concessionaires - General
8/15	Energy Pavilion
8/16	Entertainment
8/17	Environmental Systems Pavilion
8/18	Food Circus
8/19	Ford
8/20	General Electric
8/21	General Motors
8/22	Hong Kong
8/23	Hospitality Services
8/24	Idaho
8/25	Japan
8/26	Jim Beam
8/27	Kodak
8/28	Lifestyles Pavilion
8/29	Mexico
8/30	Montana
8/31	Oregon
8/32	Pacific Northwest Indian Center
8/33	Pavilion of States
8/34	Philippines
8/35	Ponte Vecchio Bazaar
8/36	Republic of China
8/37	Republic of Korea
8/38	Restaurants
8/39	Ripley's Believe It Or Not
8/40	Russia
8/41	Sermons From Science
8/42	Smithsonian
8/43	Spokane - Your Host City
8/44	United Airlines
8/45	United States
8/46	Washington
8/47	Washington Water Power
8/48	Whirlpool
8/49	Publisher's Copy - Typeset Ready
	27.2: Guidebook - General
Box/Folder
8/50	News Releases as of August 1973
8/51	Progress Reports
8/52	Guidebook - inter Office Memos
8/53	Guidebook - Job Orders
8/54	Official Lists
8/55	One Liners
8/56	Final Copy - Guidebook
8/57	Guidebook - Second Edition
8/58	Specifications, Office Memos
8/59	Sales Promotional Files for Guidebook

28: General Demographic InformationReturn to Top

Container(s)	Description	Dates
Box/Folder
8/60	Material Sent Out
8/61	Newspaper Contracts Recap
8/62	Spokane Chronicle/Review Rates
8/63	Seattle Post-Intelligencer
8/64	TV Public Service Announcements - Olga Korbut (Station Lists)
8/65	TV and Radio Station Lists
8/66	The National Observer
8/67	Christian Science Monitor
8/68	Wall Street Journal
8/69	Oregon Newspaper Publishers Association
8/70	VITT Media Buying Service
8/71	Public Service Announcements
8/72	TV, Radio, and Newspaper Representatives
8/73	Merchandising Ideas
8/74	TV Guide Magazine
9/1	VITT Television Buy
9/2	VITT Blank Order Forms
9/3	VITT Radio Buy
9/4	Christmas Cards - Coons
9/5	CSA (Coons, Shotwell & Adams) Miscellaneous Correspondence
9/6	Newspaper Entertainment Ads - June
9/7	Expo Schedules - For Advertising
9/8	VITT Canadian Buy
9/9	Radio & TV Budget Recap	2/15/1974
9/10	Expo '74 Thank You Letters and Replies
9/11	Advertising and Sales Promotion - Washington State Association of Broadcasters
9/12	Washington Newspaper Publishers Association
9/13	Mass Media Campaign Final Copy

29: Magazine DemographicsReturn to Top

Container(s)	Description
Box/Folder
9/14	Travel Agent
9/15-16	Better Homes Gardens
9/17	National Geographic Society
9/18	Expo '74 and National Geographic Magazine
9/19	Time Magazine
9/20	Airline Passenger Magazines
9/21	Nielson Los Angeles Study
9/22	Magazine-Reader Interaction
9/23	McCall's
9/24	Miscellaneous Magazines
9/25	New York Magazine
9/26	Business Week
9/27	Reader's Digest
9/28	TV Guide
10/1	Media Cost & Scheduling
10/2	World's Fair Market Area Map
10/3	Sunset Magazine - Folders, issues, books. 15 items

30: Newspaper, Radio, Tv & Outdoor Demographics & General InformationReturn to Top

Container(s)	Description
Box/Folder
10/4	Travel Publications
10/5	Trade Publications
10/6	Newspaper Rate Cards
10/7	Newspaper Representatives - Correspondence
10/8	Advertising Copy
10/9	Stuffers
10/10	Travel Agents Tour Guides
10/11	Transportation
10/12	Film
10/13	Direct Mail
10/14	Cam Wilson Report - Simpson/Reilly
10/15	Media Representatives
10/16	National Media Group
10/17	Media Representatives-- Art Moore & Associates

31: Newspaper DemographicsReturn to Top

Container(s)	Description
Box/Folder
10/18	National Observer
11/1	Christian Science Monitor
11/2	New York Times
11/3	Pre-print (Film Script)
11/4	Newspaper Insertion Orders
11/5	Weeklies
11/6	Media - Canada
11/7	Dailies
11/8	Wall Street Journal
11/9	Wall Street Journal Advertisement
11/10	San Jose and Milwaukee Sentinel
11/11	Spokane Marketability

32: Radio DemographicsReturn to Top

Container(s)	Description
Box/Folder
11/12	Spokane Broadcasters Association Seattle Radio
11/13	Sales & Promotion Media -- Radio

33: Television DemographicsReturn to Top

Container(s)	Description
Box/Folder
11/15	Seattle Television
11/16	Sales & Promotion -- Television
11/17	Teleprompter Cable TV
11/18	Television Research & Background
11/19	Spokane Television
11/20	Television Image Campaign

34: Outdoor DemographicsReturn to Top

Container(s)	Description
Box/Folder
11/21	Sales & Promotion - Outdoor
11/22	Outdoor Media - Foster & Kleisen
11/23	Markham Outdoor

35: Radio/Television/Newspaper RatingsReturn to Top

36: Files - Robert M. CoonsReturn to Top

Container(s)	Description	Dates
Box/Folder
11/24	City Guides
11/25	Travel Folders
11/26	Budget Review
11/27	Carbon Copy Memos from Neltner
11/28	Lists - Stations, personnel, etc.
11/29	Weekly Newspaper Supplement - Idaho, Washington, Oregon, Montana
11/30	Expo '74 Club
11/31	Advertising Statistics, Analysis & Recaps
11/32	General Correspondence
11/33	Advertising Age Story, Etc.
11/34	Project Recaps (Ed Neltner. - Seattle)
11/35	Dr. Volker Martin - International Exposition Service
12/1	Dental Seminar
12/2	Major Media Campaign Budget - Revised	2/18/1974
12/3	Newspaper Advertising Bureau
12/4	Mass Media Campaign II - Proposal
12/5	Expo Entertainment
12/6	Pre April 15 Advance Admission Campaign
12/7	Expo Attendance, Advertising Statistics, and Proposals
12/8	Media Proposal
12/9	Russian Television Proposal
12/10	Advance Ticket Outlet Listings
12/11	Summary of Planning Data
12/12	Proposal
12/13	Computer Print-out - Results of Expo '74 Issues
12/14	Newspaper Clippings - From Ed Neltner
12/15	Visual Criteria Manual

37: Expo Bond Issue CampaignReturn to Top

Container(s)	Description	Dates
Box/Folder
12/16	Negative Reactions	1971
12/17	Miscellaneous Campaign Activities
12/18	Bond Campaign - General
12/19	Precinct by Precinct Tally - Expo Bond Issue	8/31/1971
12/20	Public Relations Committee Budget
12/21	Newspaper Clippings - Mounted on Colored Paper
12/22	Newspaper Clippings - No Title
12/23	Public Relations Slide Presentations
12/24	Public Relations - Citizens For Expo
12/25	Board of Trustees
12/26	Expo Public Relations Committee Project Assignment -- Minutes
12/27	ABC Material
12/28	Envelope - "Return to Bob Coons" - Scripts & Newspaper Clippings
12/29	Results of Opinion Survey for Expo Bond Issue
12/30	Opinion Survey Public Relations Material
12/31	Scripts - Public Relations Drive for Expo Bond Issue

38: Guidebook - World Festival Of EntertainmentReturn to Top

Container(s)	Description
Box/Folder
12/32	Paste-ups for World Festival of Entertainment Guidebook
12/33	Fact Sheets - For World Festival of Entertainment Guidebook

39: Publicity & Promotional Published MaterialsReturn to Top

Container(s)	Description	Dates
Box/Folder
13/1	Seattle World's Fair - 1962/Century '21
13/2	New York World's Fair	1964-1965
13/3	Montreal World's Fair	1967
13/4	HemisFair '68 - Houston	1968
13/5	8 × 10 B&W Offset Prints - Downtown Spokane, With Expo '74 Site Outlined in White 7 copies
13/6	8 × 10 Color Prints - Artist's Conception of Air View of Expo '74 50 copies
13/7	Expo '74 Posters 2 copies
13/8	Kodak/Expo '74 Map 1 item
13/9	Spokane Spokesman-Review/Chronicle Expo '74 Coasters
13/10	Expo '74 Bumper Sticker 1 item
13/11	Expo '74 Stickers - Brown, Oblong 112 copies
13/12	Expo '7L Stickers - White, Round 15 copies
13/13	Expo '74 Stickers - Brown, Round 14 copies
13/14	Washington Water Power/Expo '74 Stickers 4 copies
13/15	Ridpath Hotel/Expo '74 Placemat
13/16	Reader's Digest Reprint 5 copies
13/17	Sunset Magazine Travel Previews 21 copies
13/18	Spokane Spokesman-Review 1973 Progress Issue 9 copies
13/19	Logo Sheets - "Expo '74 World's Fair" 1 ream
13/20	Logo Sheets - "Expogram" 60 copies
13/21	Graphics Logo Sheets 18 copies
13/22	World Festival of Entertainment Program Covers 7 copies
14/1	Information Kit - In Box - "Q. Reynolds"
14/2	Information Kits 6 copies
14/3	General Regulations 3 copies
14/4	Official Souvenir Program 15 copies
14/5	Official Guidebook 10 copies
14/6	Western Highways Trailer Guide 8 copies
14/7	World Festival of Entertainment Guidebook - 1st Edition 9 copies
14/8	World Festival of Entertainment Guidebook -- 2nd Edition 1 copy
14/9	Spokane World's Fair Maps 40 copies
14/10	Official Site Maps 70 copies
14/11	Visual Criteria Manual 3 copies
14/12	Opening Day Programs 14 copies
14/13	Expo Thank You Notes 1 package, unopened
14/14	Bond Issue Brochures 26 copies
14/15	Spokane World Exposition Brochures 2 paste-ups, 3 brochures
14/16	Air West/Expo '74 Brochures 3 copies
14/17	Trailways/Expo '74 Brochures 7 copies
14/18	Environmental Symposia Brochures 8 copies
14/19	Expo '74 Brochures 55 copies
14/20	Safeco Insurance/Expo '74 Information Brochures 78 copies
14/21	Expo '74 Amateur Radio QSO Card 25 copies
14/22	Expo '74 Postcards - Washington State Pavilion 53 copies
14/23	Washington Water Power/Expo '74 Postcards - St. Joe River 10 copies
14/24	Washington Water Power/Expo '74 Postcards -- Harvest Time 7 copies
14/25	Washington Water Power/Expo '74 Postcards -- Palouse Falls 9 copies
14/26	Washington Water Power/Expo '74 Postcards - Mt. Spokane 10 copies

40: Audio TapesReturn to Top

Container(s)	Description
Box/Folder
15/1	World's Fair Radio Commercial "Bonus Books" :60 Second BB-11
15/2	World's Fair Radio Commercial "Bonus Books" :60 Second BB-11 Copy 2
15/3	World's Fair '74 Advance Ticket Promotion 1) 02A - 60 Second, 7 1/2 Inches per Second 2) 02B - 60 Second, 7 1/2 Inches per Second
15/4	World's Fair '74 Advance Ticket Promotion Copy 2
15/5	EXP 2-E, 2-F
15/6	EXP 2-E, 2-F Copy 2
15/7	No Title
15/8	No Title Copy 2
15/9	World's Fair '74 - EXP 111, EXP 222, EXP 333, EXP 444, EXP 555, and EXP 666. 7 1/2 Inches Per Second, Full Track, Mono Only
15/10	World's Fair '74. "C" Markets - Radio Script # 88C - 60 Second, Script # 777C - 30 Second, Script # 666C - 10 Second. 7 1/2 Inches Per Second, Full Track, Mono Only. 11-30-1973
15/11	World's Fair '74. "C" Markets - Radio Copy 2
15/12	World's Fair '74. "C" Markets - Radio Copy 3
15/13	Empty Box, Labeled: World's Fair '74. 5 Minute Version With Vocal, 5 Minute Version, Instrumental, 7 1/2 Inches Per Second, Full Track, Mono Only. 12-7-1973
15/14	Cassette - State Vide Legislation '71
15/15	Cassette - Spokane Expo - 27 Minutes
15/16	Cassette - Expo '74 Revised

41: Video TapesReturn to Top

Container(s)	Description
Box/Folder
15/17	Expo '74 World's Fair - "International"
15/18	Expo '74 World's Fair - "Entertainment"

42: PhotographsReturn to Top

Container(s)	Description
	42.1: Negatives - Including Motion Picture Film And Slides
Box/Folder
15/19	Public Service Announcement - Olga Korbut - 60 Second Spot
15/20	Artist's Conception of Expo From the Air 3 × 5
15/21	Artist's Conception of Expo From the Air 1 negative3 × 5
15/22	Artwork For Expo Advertising 3 × 5
15/23	2 × 2 mounts Include Expo Construction, Advertising Artwork, Material for Expo Slide Shows. Approximately 1,000 Slides.
	42.2: Photographic Prints
Box/Folder
15/24	Demolition of Union Station 21 prints3 × 5
15/25	Spokane Falls at Monroe Street 5 prints5 × 7
15/26	Air View of Spokane 3 prints8 × 10
15/27	Air View of Spokane, With Expo Site Outlined in White 15 prints8 × 10
15/28	Artist's Conception of Expo Site - 3 Different Views total of 51 prints8 × 10
15/29	Artist's Conception of the U.S. Pavilion 1 print8 × 10
15/30	Great Northern Depot 1 copy8 × 10
15/31	Mount Spokane 1 copy8 × 10
15/32	Map of Pacific Northwest 10 copies8 × 10
15/33	Union Station Demolition 3 prints8 × 10
15/34	Artist's Conception of Expo '74 from the air 1 print8 × 10
15/35	Downtown Spokane from the air 11 × 14

43: Publicity & Promotion Clipping FileReturn to Top

Container(s)	Description
Box
16	Newspaper and Magazine Articles pertaining to Expo '74, and advertisements for Expo '74 1 cu. ft. In some cases an entire issue of the paper or magazine.
17	Newspaper and Magazine Articles pertaining to Expo '74, and advertisements for Expo '74 1 cu. ft. In some cases an entire issue of the paper or magazine.
18	Newspaper and Magazine Articles pertaining to Expo '74, and advertisements for Expo '74 1 cu. ft. In some cases an entire issue of the paper or magazine.
19	Newspaper and Magazine Articles pertaining to Expo '74, and advertisements for Expo '74 1 cu. ft. In some cases an entire issue of the paper or magazine.

Names and SubjectsReturn to Top

Subject Terms

Advertising campaigns--Washington (State)--Spokane
Exhibitions--Washington (State)--Spokane

Corporate Names

Coons, Shotwell, Clark and Associates (creator)
Expo '74 (Spokane, Wash.)--Records and correspondence (creator)

Form or Genre Terms

brochures
clippings (information artifacts)
correspondence
maps
pamphlets
photographs

Archives West Finding Aid

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