Pacific University Promotional Publications Collection

Pacific University Promotional Publications Collection, 1900-2008

Overview of the Collection

Creator: Pacific University
Title: Pacific University Promotional Publications Collection
Dates: 1900-2008 (inclusive)
19002008
Quantity: 1.0 cubic feet, (1 box)
Collection Number: RG.4.120
Summary: Pacific University, founded in 1849, has advertised itself through promotional publications since the late 1800s. This collection includes viewbooks, pamphlets, fliers, brochures, postcards, calendars and other material that the university issued in order to attract new students, aid fundraising efforts, and advertise its activities.
Repository: Pacific University, Archives
Pacific University Archives
2043 College Way
Forest Grove, OR
97116
Telephone: 5033521400
archives@pacificu.edu
Access Restrictions: Collection is open for research.
Languages: English
Sponsor: Sponsored by a grant from the National Historical Publications and Records Commission

Historical NoteReturn to Top

Pacific University, founded in 1849, began to advertise itself through promotional publications around the year 1900. Starting then, the University issued viewbooks once every several years, which could be mailed to prospective students. They featured images of campus and descriptions of student life and academics that would entice students to apply. After the 1960s, these viewbooks were issued regularly on a yearly basis. The University's publicity and marketing departments issued other promotional materials, including brochures for fundraising campaigns, booklets describing specialized programs on campus, fliers for events, calendars and blank stationery. These items show how Pacific University promoted itself to various groups over time, up through the present.

Content DescriptionReturn to Top

The collection includes viewbooks, pamphlets, fliers, brochures, postcards, calendars and other material that were issued by Pacific University for promotional purposes. Many of the items were intended for prospective students who were being recruited to apply to Pacific University. Other items relate to fundraising activities or events on campus. The collection can be used to examine how the university marketed itself to various groups over time, such as to potential donors or to students from various ethnic backgrounds.

Use of the CollectionReturn to Top

Restrictions on Use

Pacific University owns the copyright to some, but not all, of the materials housed in its archives. Copyright for materials authored or otherwise produced as official business of Pacific University is retained by Pacific University and requires its permission for publication. Copyright status for other collection materials varies. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.

Preferred Citation

Pacific University Promotional Publications Collection, Pacific University Archives, Forest Grove, Oregon.

Administrative InformationReturn to Top

Detailed Description of the CollectionReturn to Top

ViewbooksReturn to Top

The viewbooks in this series were used to recruit potential students to Pacific University. In many years, the viewbooks are larger format, full-color booklets; in some years, they were shorter and issued in brochure format. Most include photographs of campus, descriptions of academic and extracurricular programs, and notes about tuition and financial aid. Beginning in the late 1970s, the viewbooks also include blank application forms for admission to the university.

Description	Dates
"Pacific University, Forest Grove, Oregon."	c. 1900
Fragment of a Viewbook from 1900. Some pages including the title page are missing.	1900
"Views of Pacific University."	1905?
"To seekers of Higher Education." Published in behalf of Pacific University Push Club.	1906
"Pacific University, Forest Grove, Oregon."	1921
"Pacific University, Forest Grove, Oregon."	1927
"Pacific University: a pioneer college." Viewbook also issued as Pacific University Bulletin, Vol. 22:1 (March 1927).	1927
"Pacific University, Forest Grove, Oregon: The College of Character." Accompanied by a matching brochure.	1937?
"Pacific University, Forest Grove, Oregon." One black-and-white and one partially colored version.	1941
"Pacific University Preview." Also published as: Pacific University Bulletin, Vol. 46:4.	1950
"Information about Pacific University, Forest Grove, Oregon."	1951
"Pacific University." One glossy and one matte printing. Accompanied by matching brochure.	1959?
"Pacific University."	1963?
"Pacific University, Forest Grove, Oregon."	1964
"Pacific University, Forest Grove, Oregon"	1965?
"Pacific University." Accompanied by matching brochure.	1968?
"Pacific University in Oregon."	1970?
"Pacific University Viewbook."	1973
"Pacific University in Oregon Viewbook, 1975-1997."	1975
"Pacific University in Oregon, 1976-77."	1976
"Pacific University in Oregon, 1977-78."	1977
"Viewbook 1978-79: Pacific University in Oregon."	1978
"Viewbook 1979-80: Pacific University in Oregon." Accompanied by matching brochure.	1979
"Viewbook 1980-81: Pacific University in Oregon." Accompanied by matching brochure.
"Viewbook 1981-82: Pacific University in Oregon." Accompanied by matching brochure.	1981
"Viewbook 1982-83: Pacific University in Oregon."	1982
"Voyage: Come aboard, scholars, for the voyage of a lifetime." Accompanied by printed mailing envelope. See also, matching promotional fliers in Series 2.	1983
"The Pacific Difference." Accompanied by matching brochure.	1985
"The Pacific Difference."	1986
"Pacific University: Forest Grove, Oregon." Accompanied by matching flier.	1987
"Pacific University: Forest Grove, Oregon." Accompanied by matching fliers and mailing card.	1988
"Pacific University, Oregon." Accompanied by matching flier.	1989
"Pacific University, Oregon."	1992
"Pacific University, Oregon." Accompanied by matching brochure.	1993?
"Pacific University: This is our school. We live here..."	1998?

Pamphlets, Fliers and BrochuresReturn to Top

Description
1900s-1920s Includes brochures titled: "Our Front Door on the Pacific" (1927);"When you prepare your will"; and "Helping students through college at Pacific University" (circa 1915); and a small poster with images of campus buildings.
1930s-1940s Includes brochures titled, "Facts to Consider: Pacific University"; "Do you know? Facts about Pacific University"; "Pacific University, Forest Grove, Oregon: a century of continuous service to the nation"; "Centennial Commencement Events, 1849-1949"; "In part payment"; a promotional textbook cover; a third-party booklet for Congregationalist colleges; and a third-party advertisement for wood products featuring an image of Old College Hall.
1950s Includes brochures titled: "At Pacific University, you'll be a personality"; "Pacific University Open House"; "It seems like yesterday ... at Pacific" (a fundraising brochure); "A program, a challenge, and a privilege"; "10 Years of Progress" (1950); "Pacific University: Second Century of Progress"; a blank admissions form; Christmas cards; and a third-party advertisement for Congregationalist colleges.
1960s Includes poster from the opening of Washburne Hall; and brochures titled "Campus Living"; "College Financial Aid Information"; "The Old School Tie"; "How many of you wouldn't have been here without financial aid?"; "Honor Roll, 1966-67 Alumni Fund"; "1963 Study Tour to Great Britain and Scandinavia"; "Pacific University Associates"; "$50,000 for the Ministry"; "When you choose Pacific, you are choosing..."; "The Alumni Challenge" (fundraising appeal for Scott Library); "Investment opportunity in a 114 year old organization..." and "Great Traditions."
1970s Includes brochures titled "Pacific Today and Tomorrow" (a fundraising campaign), "When you choose Pacific you are choosing...", "View Pacific '74" (a fundraising campaign), "Pacific Basin Studies Program", and "Board Mentor Program" (a Board of Trustees event program), and "Adult Student Housing" (ASH); a Christmas card; an admissions brochure; ; a printed folder containing a stapled "Pacific University Fact Book;" and advertising inserts on Pacific for the Greater Portland Commerce and from Portland Magazine.
1980s Includes posters and other material from "The Pacific Difference" (1982) and "Voyage / Set Sail" (1983) campaigns; and brochures titled "Information for Prospective International Students"; "Residence Life at Pacific"; "Pacific University, Oregon: Facts"; "The Pacific Speakers Bureau" (1984 and 1988 versions); "3% Makes a Difference"; "Psychological Service Centers" (of the OGSPP); "Pacific Wish List" (1983); brochures for Malheur Field Station programs; and "A special note for those who remember Benny the Badger...".
1990s Includes brochures on the natural sciences, financial aid, and transfer scholarships; a "Passport" for a prospective student preview weekend (1990); a booklet on "International Student Information"; an issue of "Transfer Pacific" (Spring 1991); a fundraising flier for the Music Endowment Fund; a fundraising brochure for the Pacific Century Campaign; and brochures titled "This is our school: come join us"; "The President's Lectures, 1990-1991"; "Pacific University presents the second annual: An Evening in the Grove"; and "Pacific's science initiative".
2000s Includes a brochure titled "Different world come together at Pacific University: Information for International Students"; a set of brochures from the Optometry school; brochures for transfer students, the English Language Institute, Senior Preview Day and Junior Preview Day; materials from the "Education for the Individual" campaign (circa 2003).

Postcards, Letterhead and StationeryReturn to Top

Description	Dates
Postcards (blank) with images of Pacific University	1960s?
Stationery featuring watercolor images of campus buildings	1970s?
Thank-you cards (blank) featuring an image of Marsh Hall

CalendarsReturn to Top

Description
1945
1946
1975-1976
1983-1984

Archives West Finding Aid

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