Archives West Finding Aid
Table of Contents
"Oregon looks at the electric sign" photographic collection, circa 1940-1966
Overview of the Collection
- Creator
- Bardsley and Haslacher
- Title
- "Oregon looks at the electric sign" photographic collection
- Dates
- circa 1940-1966 (inclusive)19401966
- Quantity
- 0.1 cubic feet, (1 folder in shared box)
- Collection Number
- Org. Lot 575
- Summary
- Collection consists of 19 black and white photographs of electric and neon signs and billboards in Portland, Oregon, particularly car dealerships, taken for a survey titled "Oregon Looks at the Electric Sign." The survey was commissioned by the Portland City Club and conducted by Bardsley & Haslacher, Inc.
- Repository
-
Oregon Historical Society Research Library
1200 SW Park Avenue
Portland, OR
97205
Telephone: 503-306-5240
Fax: 503-219-2040
libreference@ohs.org - Access Restrictions
-
Collection is open for research.
- Languages
- English
Historical NoteReturn to Top
Bardsley-Haslacher was a public opinion researcher firm. Though not known by that name until 1965, it had its roots in an earlier organization, Dan E. Clark II and Associates, which was established in Portland in 1947, on the third floor of 1320 SW Broadway. Dan E. Clark II, the original founder, joined into a partnership with J. Roy Bardsley, and Robert Haslacher in 1958. J. Roy Bardsley, Robert Haslacher, and until 1965, Clark, took politicians, businesses, and private individuals as clients. They researched the popular response to advertisements, initiatives, and public personalities. Some of the businesses that utilized their services included U.S. National Bank, and First Interstate Bank, Blue Cross-Blue Shield Association, radio station KRDR of Eugene, and newspapers including the Oregonian, with which they shared a building. The company closed in 1985.
Content DescriptionReturn to Top
Collection consists of 19 black and white photographs, circa 1940-1966, of electric and neon signs and billboards in Portland, Oregon, including many car dealerships, taken for a survey entitled "Oregon Looks at the Electric Sign" that was conducted by Bardsley & Haslacher, Inc. and commissioned by the Portland City Club.
Use of the CollectionReturn to Top
Preferred Citation
"Oregon Looks at the Electric Sign" photographic collection, Org. Lot 575, Oregon Historical Society Research Library.
Restrictions on Use
The Oregon Historical Society owns the materials in the Research Library and makes available reproductions for research, publication, and other uses. The Society does not necessarily hold copyright to all materials in the collections. In some cases, permission for use may require seeking additional authorization from copyright owners.
Administrative InformationReturn to Top
Names and SubjectsReturn to Top
Subject Terms
- Automobile dealers--Oregon--Portland--Photographs
- Billboards--Oregon--Portland--Photographs
- Electric signs--Oregon--Portland--Photographs
- Neon signs--Oregon--Portland--Photographs
Geographical Names
- Vanport (Or.)--Photographs
Form or Genre Terms
- photographs
